Tag Archives: Company

Linguistic Consistency In Translations @Avira

Translation processes do not start with the content transfer from one language to another. They start with the process of creating the source text. This source text will have a crucial impact on the later result. One tiny difference as the one between “Real Time Protection”, “Real-Time Protection” and “real time protection” can lead to multiple differences in the target text.

Let’s have a look at a really simple example, the word “email”; and one of our target languages, for example; French. “Email” has an official translation inside Avira’s terminology: “e-mail”. If the source text contains a tiny variation such as “e-mail” or “mail”, the terminology software will fail to find the term. Therefore, the end result might vary from “e-mail” to “adresse électronique”, “messagerie” or “messagerie électronique”. The difference, in this case, doesn’t seem that crucial. Anyway, all of them are synonyms, right? But when the difference affects a product name or a feature name the problem starts to grow bigger.

At Avira we also have examples of these problems with feature names. “Remote Yell”, “Remote Alarm”, “Trigger Scream” and “Remote Scream” are used as names for the same feature. This usually leads to even more different translations, which confuse the user.

Of course, consistency problems do not end in the source text, they are also important to solve in the target content. It is important to adapt the terms to the target culture and accomplish a consistent language within it. This way the user will feel the message as if it was originally written in the target language.

Why value linguistic consistency?

Linguistic consistency keeps users happy and prevents them from finding conflicting, poorly written, or unintentionally humorous content.

On the other hand, linguistic inconsistency—for example, at the company’s webpage—can give the impression that the company does not value its customers or the market it is addressing to. Regarding software localization, consistency helps to have a user friendly interface, where it is clear what the program is referring to.

Linguistic consistency saves us time. New translations always take time and effort. Even a three words translation can take up to one working day. Sometimes, similar sentences already exist inside the company’s TM, so why not use them? Linguistic consistency also saves us money, as simple as the fact that using a previous translation prevents from spending on new ones.

From the user interface, to the documentation, the social media, the customer support to the marketing texts, a company needs to address to concepts in a clear and consistent way. Just imagine for a second one of our era giants wouldn’t care so much about this subject. We will be still trying to differentiate “G Earth” from “G Land”, “G Globe” and “G World”. Seems like the perfect nightmare material.

 

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Avira Antivirus Pro: is it really the best?

Advanced Real Time Protection

It seems redundant to even mention it because a good protection is what everybody would expect from an Antivirus. Take a closer look at our product and you will notice that Protection is where Avira Antivirus Pro really excels. Fortunately, it’s not only us who say so, industry experts agree: we are scoring some of the highest results on a regular basis in the AV-Comparatives, AV-TEST and VB100 testings. We owe every success to our cutting-edge antivirus technology, including the Avira Protection Cloud. This little gem strengthens the protection, helps with detection, and makes it almost impossible for cybercriminals to bypass our defenses.

Ever wondered how the Avira Protection Cloud works?

Ever wondered how the Avira Protection Cloud works?

Faster and Safer

Avira Protection Cloud is not the only cool thing that makes Avira Antivirus Pro shine among all other security programs. With new digital threats emerging all the time, an antivirus has to be fully up-to-date. It is exactly why the information about malicious software required for detection is saved by Avira in V(irus)D(efinition)F(iles) files. With one of our latest upgrades those files received, they were enhanced to minimize the amount of data involved and to keep the updates small and therefor faster.

Easy to Use

All of the above might sound rather complicated, but let’s be honest: when you have to use an antivirus application you don’t want to go through pages of cryptic information, complex menus, and confusing instructions. Sure – the development and technology behind an antivirus can be complex but you, our user, should not be affected by it. That’s why our software comes with a clear and streamlined user interface designed with your comfort in mind.

Are you ready to give it a try? Benefit from a 50% discount on Avira Antivirus Pro using the following voucher code: YE9-DDP-R8X

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Avira Antivirus Pro Wins Best Usability Award

AV-TEST reported that Avira AntiVirus Pro showed the best results in the category of Usability in all six certification tests during the entire 2014 year. The AV-TEST labs evaluate how severely the installed security software affected the user-friendliness of the overall computer, in particular with respect to false positives. In the tests, the laboratory visited clean websites, scanned over 400,000 benign applications per test and logged any blocked actions during the installation of programs. Avira Antivirus Pro achieved outstanding results in all the test units.

“Avira is a security solution that offers the user a wide range of freedom and is only heard from when the situation requires it,” said Guido Habicht, CEO of AV-TEST GmbH. In addition to winning Best Usability, Avira security software always demonstrated good results in additional test categories such as Protection and Performance (speed).

“When we perform well on independent tests from groups like AV-Test, it solidifies our belief in the work we do to protect users while offering a product that is easy to use“, said Philipp Wolf, EVP Protection Labs of Avira.  “It continues to be important to Avira to provide our customers with third party validation that we’re good at what we do, and it provides our product team with real-time results and feedback that tells us we’re on the right track with our product creation.“

AV-TEST is an independent supplier of services in the fields of IT Security and Antivirus Research, focusing on the detection and analysis of the latest malicious software and its use in comprehensive comparative testing of security products.

Useful links

 

 

 

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What a great year for Avira Antivirus

 

A new VB100 Award from Virus Bulletin

Avira AntiVir Personal and Avira AntiVir Professional have successfully obtained a new VB100 Award from Virus Bulletin contributing to an uninterrupted row of successes for both our paid and free solutions. The Avira Free Antivirus was complimented for being fast and reliable, offering great detection to its users. All of these features helped our free antivirus edition maintain an excellent record of passes with 0 fails registered by the Virus Bulletin testing. Our Professional Security Antivirus was also praised on its good scanning speeds, very little lag time and low resource consumption. One thing is for sure, we can all be proud of an impeccable track record.

Avira Antivirus for Android, another great score from AV-TEST

In 2014, our free Avira Antivirus for Android has also earned an awesome rating in the test conducted by the AV-TEST security institute. It was the fifth time in a row. This success was guaranteed by an amazing detection rate on the Android malware test set, not missing a single malicious app. Zero false positives and no hiccups in any of the benchmarks also granted us another perfect score of 6 out of 6 possible points for usability. Other product features like Anti-Theft and call blocking brought us some points as well.

Enhanced real-world protection according to AV-Comparatives

All throughout the year, we were also proud to announce outstanding scores received by our antivirus in AV-Comparatives tests (March-June, August, September, October). Check out the results from all of these dynamic tests.

We’re working really hard on getting excellent results also next year in all upcoming tests. We consider it part of our duty, as one of the pioneers for the most important innovations in the Antivirus industry.

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Avira HR Team @Top Employers Job Fair

Software engineering: from everyday challenges to real world solutions

The second day of event, our colleague Radu Calin (Web Backend Software Engineer) gave a presentation about Distributed computing during the workshop we organized. We were happy to learn that this session raised unexpected interest among the candidates attending the fair: more than 120 people had registered for what we designed as a workshop with 40 participants.

Radu talked about how we managed to build a product that makes life easier for millions of users worldwide, all the while solving some of the most difficult problems of the cloud era. He went more in-depth, showing the attendees how the Avira team managed to create a scalable distributed system with pure fun and passionate engineering. Towards the end, he did not forget to give some details about what makes “life at Avira” so special and the audience was really impressed.

All in all, the event was a great success for our HR team:  2 days, over 500 applicants, almost 1400 flyers taken home by the candidates, 1 workshop with 58 participants, and over 5000 participants to attend the fair in search of their next Top Employers.

If you missed the event but you also want to” join the battle”, you can also check the current job opportunities and apply directly on our career page. A virtual job fair is also organized to follow up with Top Employers attendees, check it out here.

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Avira Travel: book the best hotel for your next trip

Planning your next vacation has never been so easy

We all know how time- and energy consuming the search for the perfect accommodations can be. Many things have to be taken into consideration when booking your hotel: location, the room amenities and, of course… the price.

What if a new Avira Browser Safety feature could put you only one click away from the perfect hotel for your next trip? Thanks to a new partnership with Expedia, we are now able to provide you with the best hotel options available for your needs.

How does Avira Travel work?

Avira Travel is part of Avira Browser Safety and Avira Offers features. Thus, in order to use Avira Travel you first need to install Avira Browser Safety. You will then be discretely informed about competitive travelling offers every time you visit websites like www.booking.com.

travel-offers

The new portal www.travel.avira.com is live and public so that it can be visited by anybody at any time. As always, online safety comes first when sharing new services with our users, so another great thing about Avira Travel is that the service will protect you against any scamming attempts in order for you to book your hotel both safely and carefree.

Expedia – your favorite online travel agency

One of the world’s leading online travel companies will help us share the best accommodation offers for you at competitive prices. Expedia’s goal is to help you discover destination ideas, get information about flights, hotels, car rentals, cruises and more — so that you can easily book and purchase your next trip. With deep experience in vacation packages, they can also book both your flight and hotel together so you won’t have to worry about anything else.

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Customer Advocacy: bigger, faster, stronger

What’s in it for our customers?

One of our biggest goals regarding customer advocacy has been to form a multilingual team and train these new employees to provide high quality support to our customers. The great news for Avira users globally is that, from now on, our own in-house Customer Advocacy team will be able to respond to their queries in several languages: English, Italian, French, Spanish, Portuguese and Dutch. They will be available 24/7, handling requests coming from all over the world.

A warm welcome to our new team members

Last week, we celebrated the arrival of our new colleagues the “Avira way” — with snacks and pizza, some beers, and lots of fun and laughter. It was a great opportunity for us to welcome them aboard and give them a dose of what Avira’s “Live free” slogan is all about.

Let’s wish them luck and success in their new roles @Avira!

Thinking of a career change?

Our recruitment process is not over yet, so if you wish to join our brand new Customer Advocacy team in our Bucharest office, please see below the open positions still available at this moment.

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Browse the Internet smart and safely with Avira Browser Safety and SafeSearch

The features are called Avira Browser Safety, (available for Chrome and Firefox) and Avira SafeSearch, and they both work as browser extensions.

Browse the Internet safely…

Why the focus on browsers? These days, as firewall protection has improved significantly, most malware and identity theft no longer come from e-mail attachments but instead come from infected websites exposing visitors to drive-by downloads, code injection, password-stealing Trojans, etc. Even perfectly legitimate sites can be temporarily compromised and website owners usually don’t even know their site has been hacked, so avoiding dodgy sites is no longer a guarantee that you won’t be infected.

Avira Browser Safety and Avira SafeSearch protect you and your privacy by blocking these website-based threats.

The new features work together to guide you to safe websites when you browse the Internet and warn you about harmful websites before you click on the links. They also block trackers and advertising scripts that are trying to profile your browsing activity.

… and smart

In addition to the security focus, when you are doing online shopping on e-commerce sites, Avira will notify you if the item you are looking at is available at a lower price on other sites.

avira-offers-screenshotThis additional feature makes online shopping safer by directing you to e-commerce sites from our trusted partners—which Avira has checked out for their security and privacy policies. We have researched these merchants for you to make sure they have appropriate data privacy procedures, reasonable return policies, no history of payment complaints, and no aggressive third-party ad networks running on their sites. So you save money, time and avoid potential hassles.

In case anyone might be wondering if Avira needs to track users’ web browsing habits in order to present these shopping offers, the answer is NO. Avira just compares the product SKU that is on your screen at that moment against a list of inventory among our partners. Avira does not permanently track your web habits in any way and you will never receive a re-targeted advertisement because of us, nor will we ever sell your information to anyone.

Avira also earns a commission from these shopping referrals. We use these earnings to help support our 350+ engineers so that we can continue to offer you the world’s best security software (which earned a 100% perfect detection rate as measured by AV-TEST)—all for free.

Of course, if you’d rather not use Avira Browser Safety or Avira SafeSearch you can always turn them off. The rest of our software will keep on protecting you as before.

CONSTANT IMPROVEMENT

The introduction of Avira Browser Safety and Avira SafeSearch represent just the latest step in Avira’s constant improvement.

When we opened our doors in 1986, the definition of computer “security” meant stopping annoying but relatively benign programs that spread via floppy disks! By the late-1990s, security had evolved to include e-mail viruses, and the growing use of the Internet lead to new forms of sending and contracting viruses, worms, Trojans and other malware. Professional spammers and organized crime syndicates took over from ‘recreational’ hackers in the mid-2000s, and introduced some of the first malware that actually stole credit card numbers and collected personal identity information.

To keep up with these changes in the nature of online threats, Avira constantly has to invent new technologies for detecting and disabling malware. You don’t even notice most of these innovations because they work behind the scenes.

The coders and virus hunters at Avira today are proud of the software that we have engineered for you, and we hope you’ll try out Avira Browser Safety (install for Chrome or Firefox) and Avira SafeSearch. Stay tuned for exciting future developments.

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