We are happy to announce Crumble, a brand new Chrome extension designed by our colleagues from the Innovation Labs. The extension, currently in beta, will prevent companies from tracking you on the Internet via cookies, without breaking the websites you visit.
You can install the extension for free from here: Crumble Chrome extension.
While this is not the first solution of its kind, we do think that our implementation makes Crumble the best solution against online cookie tracking. Here’s why:
- Stops online tracking companies from creating your profile via cookies based on your online browsing
- It’s always up to date because it does not rely on a predefined list of online trackers.
- By design does not offer preferential treatment to selected ad networks (unlike some other extensions)
- Does not break the user experience on websites you visit
- Does not hide any content on the websites you visit
- Shows instantly who is tracking you on websites you visit
How does it work?
Crumble intercepts 3rd party cookies and controls what information is sent back to the web tracking companies. This way we can prevent trackers from following and profiling you based on the sites you visit.
Because, we manage rather than block 3rd party cookies, this means you will always get the full website experience; no broken plugins, no missing content, no weird behavior.
But wait! There’s more! Unlike other extensions that promise you a similar thing, we are doing all this by identifying the type of the cookie and not by keeping a blacklist of trackers. This allows us to block any new tracker as soon as it appears. No waiting time, no updating any list. Instant action.
This also means that we do not offer preferential treatment to trackers (aka whitelist them) unlike some other extensions.
Get in touch
This is Beta release from Innovation Labs by AVG. For more info you can find FAQ section of our website.
We would also love to hear your feedback at support.innovation [@] avg.com or tweet us @avginnovation.
