AVG has seen the role of our channel partners evolve from being “solutions providers” to “trusted advisors.” We believe this is a critical transition that our partners must make; and one that requires the ability to make “consultative sales.”

To do that, partners need to be able to put any product or service recommendation into a broader business context while demonstrating measurable ROI.

It also requires more in-depth knowledge of their product portfolio than ever before.

Partners have told us they need a fast, efficient, and systematic approach to knowledge acquisition and skills development – coupled with ongoing support on multiple levels. They want to be able to ramp-up quickly on AVG products and technologies, clearly understand our product value propositions and how to position these with customers.

Our answer to this need is the AVG Partner Certification Program (PCP) – a certification program that rewards each partner for developing their knowledge.

The PCP has three tiers: Select, Premier, and Elite. Each tier provides additional benefits based on the number of individuals who achieve certification. For example, Elite level requires the certification of 3 Engineers and 3 Sales professionals.

Certification is achieved through on-demand Technical and Sales Training.

Partners who pass all course assessments of our Fundamentals training become an AVG Certified Technical Associate or AVG Sales Associate.

This program is an important element of our strategy to help partners sell, cross sell and upsell our product portfolio and continue activating and retaining new partners.

Please visit our AVG Partner Portal today.