My colleagues from the Avast Threat Labs published an interesting (and detailed) blog post about Petya ransomware and its little brother, Mischa. This duo works together to encrypt disks and files, pushing innocent victims to pay thousands of dollars to regain access to their computers and files. Particularly interesting is that the ransomware authors have an established marketing strategy to promote Petya and Mischa. They created a brand for the ransomware, as well as an affiliate program, making it possible for the IT-savvy average Joe to distribute the ransomware.