If you do any or all of these, do you ever stop to think about whether you can trust these online services with your private data like bank details, personal health information, on top of the usual address and date of birth?
With the rapid development and uptake of the Internet of Things, 2015 is set to be the year where the choice of connected devices and services will really take off. With an estimated two billion new people coming online in the next four years across the world, the consideration of who they can trust with their data online has never been more relevant.
Building trust online isn’t as easy as it sounds. It involves every one of us, as individual web users, businesses leaders, policy makers and governments. It’s an agreement of rights and responsibilities on both end-user and provider sides of connected services.
With mobile being the most accessible and affordable means to connect to the Internet for billions of people in developing economies, the telecoms industry at large is going to have a very large role to play in building trust. This means anyone who is providing a mobile service or product needs to be part of this debate.
AVG’s CEO Gary Kovacs recently took part in a debate at GSMA’s Mobile 360 event on the steps needed to build a digital future for Europe. He outlined three principles that the industry must consider in this area.
First, we can’t expect users to simply understand the implications of going online for public services. The industry has a responsibility to help educate the web’s newest arrivals to understand the implications what they do online. Personal data is traded and marketed, and individual privacy can be eroded both with express user knowledge and without.
AVG recently attended the Clinton Global Initiative and announced its Smart User Mission which aims to help first time smartphone users better understand how their data and privacy is affected by the apps and services that they use. The main aim is to help consumers understand that sharing data is not bad; it simply needs to be consensual.
Second, understanding and consenting to personal data exchange bring us to another issue; transparency. At some stage, we’ve all blindly accepted privacy and usage policies for apps and services. Businesses must take steps to become more transparent about their data policies and give users a clear explanation of how their data will be used. AVG has already done this with its Short Data Privacy Notice for its mobile apps but we recognize there is always more that can be done.
Finally, whatever actions the industry takes, we have to enforce it; it has to have teeth and it has to matter if it is to be meaningful. The need to grow consumer trust with the next generation of online services represents the next obstacle in our connected journey and the framework we work to put in place today will set the tone for users’ experiences online in the future.
- More information on AVG’s Smart User Mission
- More information on the GSMA Mobile 360 Conference