Thursday September 4^th , 50 budding small businesses and entrepreneurs from around the UK gathered in London to attend Southern leg of The Pitch boot-camp.

The UK’s largest small businesses competition has reached the midway stage and contestants gathered to receive further mentoring and training from industry experts, including AVG at the 15 Hatfields events venue in London.

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The boot camp was broken down into four separate sessions:

Marketing:

This session was led by Jeffrey Ferrazzo from Constant Contact and focussed on some of the most effective strategies that emerging businesses can use to maximise their limited marketing budget. As you might expect, there was a heavy focus on winning social media strategies and how to define a brand and drive engagement in what is a very crowded environment.

 

Overcoming objections:

At some stage in its development, every business will encounter roadblocks and objections from potential clients. This lively workshop session, led by Mike Byrne from AVG, prepared each contestant with techniques for mitigating and overcoming common objections to their product or service during the sales process.

 

Financial Planning:

You can have the best product in the world but without the proper financial planning, your business may still struggle to turn a profit. A group of helpful tutors from the Institute of Chartered Accountants (ICAEW), also sponsors, were on hand in this session to help the contestants set up clear and sustainable financial numbers to back up their business plans.

 

Pitching and Presentation:

Pitching and being able to sell your business idea in as short a time as possible can often make the difference between getting investment or sales and falling short. Contestants at this year’s The Pitch were given mentoring and individual feedback from one of the leading pitch experts in the UK, Annette Kramer.

 

The Pitching:

After a busy day of thorough training and preparation, all 50 competitors had only 90 seconds to pitch their business, on camera, to the rest of the attendees. The business ideas were as varied as the competitors themselves and there were excellent pitches for everything from lifesaving medical equipment to artisan marshmallows to workplace pension brokers.

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The next phase:

The next step of The Pitch will be the Northern leg of the boot-camp to be held in Manchester later in September. After both boot camps have taken place, the video pitches will be narrowed down from 100 to 30 applicants to proceed to the final where a winner will be chosen by a panel of judges including AVG’s own Judith Bitterli.

The overall winner of The Pitch will win a priceless prize package that includes expert mentoring from business leaders and free access to world leading products and services including free AVG CloudCare services for two years.