Category Archives: Antivirus Vendors

Antivirus Vendors

My first 100 days in Marketing at Avira

100 days in Marketing at Avira

Hi, I am Florian and I started at Avira in September 2016. For a Marketing Manager as me it is quite common to draw some conclusions after 100 days and I’d like to share mine with you. The start: recruiting process Let’s move forward in chronological order: I already got the feeling that I was talking to real pros right […]

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How to Bolster Security for Your Online Store This Holiday Season

tips-cybersecurity-panda-christmas

The gift giving season is just around the corner. With the frenzy of Black Friday and Cyber Monday already behind us, shops that conduct their sales online (and their clients) should be prepared for the most hectic weeks of the year still to come.

Unfortunately, this is also the busiest time of year for scammers that try their luck at fishing in frenzied waters. Cybercriminals are well aware of how many companies, regrettably, don’t invest enough in protecting their online sales platforms. Thus, cyberattacks and data breaches soar around the holidays. Luckily, if you run an e-commerce website, you’re still in time to follow these tips:

  • tips-online-salesDon’t cache your clients’ payment information. The best way to avoid problems is by thoroughly verifying that credit card numbers are never stored in your data base and never pass through your servers. It’s as easy as resorting to one of the many payment solutions on the market, such as PayPal or Braintree, which take it upon themselves to handle that sensitive data for you.
  • Make sure your website’s platform (Prestashop, Magento…) is up to date. Search the Internet for common vulnerabilities these tools may have and look for a way to remedy them. The same goes for plugins and extensions you may have installed.
  • Implement a secure SSL protocol. This is essential to your online store (especially when transmitting user information). In truth, it’s essential to any website, but customers perceive e-commerce platforms that don’t show the “http” in the address bar as insecure. And with good reason.
  • Be prepared for the flood of traffic. A large number of users will connect at the same time to make holiday purchases on your website. Check that your web hosting service is up to speed and can handle traffic peaks, that you are using a well-configured load balancing solution and a CDN to reduce the traffic that your server has to withstand. Not only will you avoid downtime, but also you will increase speeds and improve user experience.

From a vendor’s standpoint, these are some issues to be kept in mind to increase security for the holidays.

But there’s something else that businesses should keep in mind when it comes to protection at this time of year. Namely, that their employees, whether they like it or not, will be making purchases using company computers.

Among the precautionary measures that we would like to impart, these are especially pertinent. Before making a purchase, your employees should make sure:

  • That their system is up to date has the protection of a reliable advanced cybersecurity solution.
  • That they only make purchases on well-known websites that have a solid reputation, and that the webpage uses an SSL protocol with security certificates.
  • That they avoid bargains that seem implausible, especially if they appear in emails and the sender is not fully trustworthy.

With this advice and a bit of common sense, holiday preparations shouldn’t bring about any unpleasant surprises. Shopping online is quick, convenient, and easy, but we have to stay vigilant to avoid falling into scams.

 

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