Tag Archives: Boomer

AVG

Apps For Our Veterans

Leave a comment

As we celebrate Veteran’s Day in the U.S. this November 11th, I’d like to honor our uniformed men and women, both those who have served and those who continue to do so. I am very proud of my own military service and most veterans will tell you the same. If you are like many of us, and have friends or family members who have served, here are a five great apps/services to check out.

 

For Re-entry into Civilian Life

The U.S. Chamber of Commerce Foundation Hiring Our Heroes app, in partnership with Verizon, is a mobile one-stop shop developed to help veterans, transitioning service members, and military spouses searching for employment. The app gathers all of the program’s resources in one tool – enabling military members and their families to search for jobs and access free employment resources on virtually all mobile devices.

Militarylounge.com has an app called College Guide that provides a comprehensive list of universities that accept the G.I. Bill, a calculator of benefits, as well as a handbook of benefits that are available to vets and soldiers.  A major benefit to the military is the G.I. Bill, which, in its post-9/11 form, provides full tuition and fees for public, in-state schools, plus a monthly allowance for housing and an annual stipend for textbooks. Over 6,000 institutions participate in the Post 9/11 GI Bill Yellow Ribbon Program.

 

For Health

Many veterans understandably have trouble navigating the complicated world of the Veterans Administration. Claims Coach, developed by The American Legion, is designed to help the process. It provides step-by-step guidance to help service officers through the process of filing for VA benefits. The free app features a nationwide directory of accredited American Legion service officers, a built-in organizer for appointments, documents and deadlines, and a wealth of other resources. Additionally, a personal secure file called “My Checklist” keeps everything in order, from the initial meeting with a service officer through VA’s decision and appeal, if necessary.

Unfortunately, but understandably, many of our troops come back from service traumatized from events. PTSD Coach was designed for veterans and military service members who have or may have Posttraumatic Stress Disorder (PTSD). This app was created by the VA’s National Center for PTSD in partnership with the Department of Defense’s National Center for Telehealth and Technology. It provides users with education about PTSD, opportunities to find support and tools to help manage the stresses of everyday life with PTSD.  You can download it here.   It’s been downloaded more than 100,000 times in 74 countries. Features include:

  • Information on PTSD and treatments that work
  • Tools for screening and tracking symptoms
  • Direct links to support and help
  • And, as a mobile app, it’s always just a click or phone call away.

As the VA points out: Any data created by the user of this app are only as secure as the phone/device itself. Use the security features on your device if you are concerned about the privacy of your information.

 

For Families

Scout Military Discounts LLC has just launched SCOUT, a military savings mobile application for both iOS and Android devices. The new, free mobile app is designed to provide all U.S. veterans, military members and their families a way to easily access military discounts and freebies from anywhere, at any time from their mobile phone or other mobile devices.

The SCOUT app is available for download at Apple or Google Play. Use the search term SCOUT Military to find the app for download. And if you want to volunteer or get involved, go to scoutmilitarydiscounts.com. The SCOUT app is available for download at the Apple App Store and Google Play. This looks like a great app to use during the holiday season!

 

For Those Still Serving

So much support for our troops come from veterans friends and families. You can’t beat Skype for keeping in touch with troops at home or abroad.  Rules and regulations are different depending upon where a soldier is stationed, but veterans can communicate face to face with their overseas colleagues for practically nothing, and perhaps more importantly, spouses can keep in touch with loved ones that might be far away.

This Veteran’s Day, I want to wish all those who have served, and those who still do serve, the gifts of safety, health, and happiness. Thank you for your service.

AVG

Digital Dating @ 50+

Leave a comment

I noticed that this past weekend marked a lesser holiday known as ‘Sweetest Day’ (also known as a Hallmark holiday), which is celebrated in some parts of the U.S. – largely in the Midwest and Northeast.  Very similar to Valentine’s Day, it offers an opportunity to bestow candy and cards to those you are “sweet on.”

Sweetest Day

It’s a holiday my generation grew up with, though I’m not sure how the holiday is faring in terms of current popularity. But it brought to mind the latest stats on Internet dating: more than a whopping 41,000,000 Americans have gone online to find a match or a date.

Increasingly, it’s the most popular way for people over 50 to meet and marry. Research suggests that Boomers who date online is now growing two times as fast as the number of younger users. According to recent research by eHarmony, the biggest growth segment in online dating for the next decade is going to be the 55-64 age group.

Match.com, one of the largest online dating sites, claims that 25 percent of its membership is between the ages of 50 and 65 and Boomer members have grown 90 percent in the last 5 years. With at 21 million plus members, that’s approximately 5 million Boomers on Match.com alone!   (You can find all sorts of online dating stats, if you are interested, on Statisticbrain.)

There also has been a notable rise in dating sites specifically catering to Boomers and Seniors, such as Ourtime.com, SilverSingles.com and SeniorPassions.com.

Why this growth? A study conducted for OurTime.com reveals unmarried people over 50 consider companionship more important now than they did during their 20s. There also are numerous studies that support a correlation between one’s interpersonal relationships and their health and longevity. Plus, let’s face it, dating can fun!

But for many people (Boomers and not), especially those who are newly single because of divorce or death, the thought of dating and finding a partner also can be daunting and scary. And though society’s comfort level has grown with the emergence of respected online dating communities over the last decade, a healthy amount of cautiousness persists – and rightly so.

So, where to start?

If you’re trying online dating for the first time, or even if you’ve tried it before and it didn’t work out, and you may want to try it again, you should look at one of our own resources, the AVG Guide to Dating Safely Online (free download here).

In the meantime, here are a few tips:

  • Figure out what you want. You may want to date only people your age and in your local geography. Or you may have certain religious affiliations, or hobbies, or interests that you are looking for in a potential partner. With literally thousands of dating sites out there, you have options to tailor your search to your desire.
  • Once you’ve narrowed down the sites and apps you would consider signing up to, look for any articles, blog posts or social commentary that illustrate other users’ experiences. Are there any problems, such as privacy concerns, associated with the site?
  • Use technology that you are comfortable with. There are of course many dating sites that are pretty much like digital classifieds. But increasingly there are other options, such as mobile apps that let you find singles in the area.  (More than half of eHarmony users now use mobile devices to interact with the dating service.)
  •  Don’t provide intimate details about yourself until you feel comfortable with the person you are dealing with. By the same token, realize that any content you share – from your interests to your photos – becomes the property of that site, and you lose the rights to control how it’s used. That means your picture could pop up as a “Date Of The Week” promotion – or your dating profiles can turn up on Internet searches. So look in the privacy settings to make sure yours is only available to other users logged into the site.

Readers of my column know that I’m a big fan of second acts (and third acts, and beyond!). And that doesn’t only apply to careers – but to relationships as well. J So whether you decide to try online dating – or to go the old fashioned route – I say do some homework and then just go for it!

 

On a separate note, but on the topic of choices: I’m delighted to report that I have just learned that I have been selected to speak at SXSW 2015 Interactive on “Boardroom or Baby? The Choices Women Have in Tech.” A big thank you to everyone who supported me and voted for my submission. I hope to see many of you in Austin next March 13-17!

AVG

Good News from the Government

Leave a comment

With all the data breaches making headline news, and more importantly, affecting millions of Americans, the Obama administration announced a strong government plan to add security for debit cards that are used for federal benefits such as Social Security.

Specifically, in an executive order signed at the Consumer Financial Protection Bureau, President Obama ordered that government agencies that process payments employ enhanced security features.

Those measures include launching a chip and PIN initiative that the government has named “BuySecure” initiative. Chip and PIN means that secure information is embedded in a chip in a credit card and users must enter a PIN number in order to use the card, much like they currently do with a debit card. The President moved without Congress on this one, which if anything highlights the importance and the need for haste in this matter.

Chip and PIN reduces the chance of fraud, as I pointed out in an earlier post (see here).

The point is that smart cards are revamped credit cards with microchips that store your data on the card. Chips are better than magnetic strips because the strips use the same technology as a cassette tape (remember those?) and thus are easy to copy. But chips generate a unique code each time they are used. So, while criminals can still steal your card and still commit fraud and sell data, they can’t copy your card and create more fraudulent ones under your name. It’s a big step in the secure data direction.

The major catch with the chip cards, until now, is that most retailers don’t have the technology for them just yet. The main companies that have had breaches have announced plans to install the new technology (this includes Home Depot, Target, etc., and it is also interesting to note that Walmart was ahead of the curve on this one).

But no doubt with the government behind this movement, it’s going to push this technology and added security into the mainstream, essentially making it the new way of doing business via credit.

Thus far there has been some foot-dragging on chips, not just because retailers will have to upscale to the new technology, but also as banks and retailers have argued over who is in fact responsible for security. This should definitely speed up, and resolve, the process.

“There is a need to act and [to] move our economy toward stronger, more secure technologies that better secure transactions and safeguard sensitive data,” the White House said in a statement.

President Obama, speaking about the motivation behind the order, said, “Identity theft is now America’s fastest growing crime. These crimes don’t just cost companies and consumers billions of dollars every year; they also threaten the economic security of middle-class Americans who worked really hard for a lifetime to build some sort of security.”

AVG is glad that the government recognizes identity theft, cyber security, and data breaches as increasingly crucial problems. These are definitely issues that is not only a drag on the economy and businesses, but also affect peoples’ lives, and livelihood. I applaud the President’s bold move on chip and PIN.

AVG

Why There’s Room for RealPad

Leave a comment

In my last blog, I discussed the current disconnect —or lag—with some seniors, especially older ones, when it comes to smartphone adoption.

As research by Pew and others has suggested, the reasons many older people have lagged in adoption of smartphones seems rooted in the footprint of the device, i.e. size of the user interface and thus ease of reading, viewing and manipulation. This is evident in the rapid adoption of larger devices like tablets and e-readers – by this demographic.

In recognition of the stumbling blocks for some seniors, earlier this month AARP launched its new RealPad tablet. The $189 device, produced in partnership with Intel, includes larger text and icons. But it also smartly packages all-hour tech support and video tutorials – tools designed expressly for seniors. And it comes preloaded with an AARP app, eBook reader, email (Gmail), photo sharing, video chat, games, tools and other features like a retirement and health calculators. Additional apps will be available on Google Play.

It’s basically a tablet—about the size of an iPad mini—that runs Google Android 4.4 with a custom app launcher featuring large icons. AARP says the tablet is designed for anyone who is apprehensive about using tablets and embracing technology and going digital.

AARP specifically targets 70-million 50+-age group, who haven’t adopted tablet technology. But I think the sweet spot for this product really isn’t most Boomers, but older seniors – the generation born before 1946. As we’ve discussed before, many Boomers are plenty tech savvy – and I also would be remiss if I didn’t mention that some seniors I’ve come across are plenty tech savvy…but not all.

OK, so why should you consider it for or recommend it to the seniors in your life? I like the design concept and larger icons and readability, but more than that, I like the addition of its one-click RealQuick Fix troubleshooting feature and 24/7-tech support. (Amazon’s Kindle Fire HDX also offers 24/7 support).

In terms of security, AARP has also made a smart move: It allows, among other free downloads, “Protecting Yourself Online for Dummies.” As it says, “Don’t let news about Internet risks deter you from taking full advantage of its benefits.”

My previous post had some of our own safety suggestions for seniors. I’m not clear on AARP’s entire security offering. We at AVG offer strong security apps on the Android platform, check out our Google Play page.

Is the RealPad the right choice for everyone over the age of 50? Probably not. But it was designed with an older adult in mind who needs a little extra care – and I applaud that.

I agree with AARP, there’s just too much value in the digital world for seniors to be shut off. Tablets and larger format smartphones can really enrich their lives. In addition to providing grandparents with a digital photo album of their grandkids and a social platform to stay connected with family and friends, it’s a ready-made platform and market for important things like health monitoring and management apps. RealPad is a great step in the right direction to address that need.

We should all be interested in addressing the needs of this market. After all, we are all likely to be seniors someday.

AVG

Seniors are going mobile

Leave a comment

More than three quarters (77%) of Americans aged 65 and older are now using cellphones. While they lag the general population (91%+), it is a significant increase over two years ago, according to recently released studies conducted by the Pew Research Center. But a much smaller group (only 18%) of this demographic has made the leap to a smartphone. The older the person, the research suggests, the less likely they have been to make the move to a smartphone.

In support of the findings, many of the seniors that I know tend to own older model cellphones that are either a) turned off, or b) not carried at all or used only under special circumstances (for travel and at insistence of family on special occasions), and c) are not used for more than actual phone calls.

But this is changing fast.

Seniors are showing a larger appetite for and are finding more value in larger format devices like tablets and e-readers. The Pew survey found 27% of seniors now own a tablet, e-reader or both (and that’s more than the public average).

Smartphone adoption should continue among seniors as new devices like the new Samsung Galaxy, Amazon Fire and Apple iPhone 6 continue to get larger and become easier to read and manipulate. In fact, the researchers at Deloitte predict that people 55+ (that would include Boomers through seniors) will experience the fastest growth in smartphone adoption in 2014, with 45-50% predicted to own a smartphone by the end of 2014.

Financial considerations for many seniors (especially those on fixed incomes) and confusion about carrier plans have no doubt led to a lag in smartphone adoption. But needing assistance to learn how to use the new devices and associated apps is one of the largest concerns by seniors (77%) in adopting smartphone technology, according to Pew.

This should be a concern to us in the technology industry. Shouldn’t we be making technology that is inherently simple to adopt? Shouldn’t we be designing apps for that –and, more specifically, with seniors in mind?

AARP thinks so. The organization just introduced a new tablet the RealPad aimed at this market. (I’ll cover this in more detail in my next column.)

During the recent national AARP event in San Diego, where AVG participated, we were concerned to learn that about one-third of the seniors we spoke to admitted that they use no security software on their smartphone or tablet devices. That suggests there is a lot of work to be done to help educate this audience on how to stay safe online.

Security of data is a primary issue when dealing with a smartphone or any smart connected devices – whether it involves sharing photos on social media, emailing or banking. Once online, Pew and others have found that the senior demographic is rapidly embracing social media (46%). In the brief survey of those who stopped by our booth on technology usage (we’ll share more details on this later), email was the most popular online application for the group, followed by banking.

Here are some simple tips for smartphone users to make data safer – applicable to everyone:

  • Screen lock the phone. Setting your smartphone to require a PIN code or password for access after an inactive period is a relatively easy way to keep your data safe.
  • Apply operating system updates. Often when our device prompts us to install an update, many of us simply ignore it. We shouldn’t. Many updates carry security-related improvements so update whenever you can.
  • Think twice before connecting your smartphone to a public Wi-Fi hotspot, because just as with a PC, this kind of shared, unsecured connection can leave activity and data vulnerable to eavesdropping and theft.
  • Beware of text message spam. Just like a web page or an email, text messages can be used for mischief. Especially if your device doesn’t have security software, links hidden in text messages can lead to malicious sites, unwanted apps and sometimes even expensive phone bills.
  • Which brings us back to security software! Use it! Malware writers see the vast mobile market as a great opportunity to make some quick profit. In a world where your smartphones probably carries more of your sensitive personal information that your home PC, it’s a good idea to use some basic protection.

I am very excited that more seniors are embracing smartphones and tablets. They are great tools to keep connected with family and friends, be active and engaged. Now, we in the tech industry must catch up with them and provide the tools to make it more useful and enjoyable!

AVG

Why There’s Room for RealPad

Leave a comment

In my last blog, I discussed the current disconnect —or lag—with some seniors, especially older ones, when it comes to smartphone adoption.

As research by Pew and others has suggested, the reasons many older people have lagged in adoption of smartphones seems rooted in the footprint of the device, i.e. size of the user interface and thus ease of reading, viewing and manipulation.  This is evident in the rapid adoption of larger devices  like tablets and e-readers – by this demographic.

In recognition of the stumbling blocks for some seniors, earlier this month AARP launched its new RealPad tablet. The $189 device, produced in partnership with Intel, includes larger text and icons. But it also smartly packages all-hour tech support and video tutorials – tools designed expressly for seniors. And it comes preloaded with an AARP app, eBook reader, email (Gmail), photo sharing, video chat, games, tools and other features like a retirement and health calculators. Additional apps will be available on Google Play.

It’s basically a tablet—about the size of an iPad mini—that runs Google Android 4.4 with a custom app launcher featuring large icons.  AARP says the tablet is designed for anyone who is apprehensive about using tablets and embracing technology and going digital.

AARP specifically targets 70-million 50+-age group, who haven’t adopted tablet technology. But I think the sweet spot for this product really isn’t most Boomers, but older seniors – the generation born before 1946. As we’ve discussed before, many Boomers are plenty tech savvy – and I also would be remiss if I didn’t mention that some seniors I’ve come across are plenty tech savvy…but not all.

OK, so why should you consider it for or recommend it to the seniors in your life? I like the design concept and larger icons and readability, but more than that, I like the addition of its one-click RealQuick Fix troubleshooting feature and 24/7-tech support. (Amazon’s Kindle Fire HDX also offers 24/7 support).

In terms of security, AARP has also made a smart move: It allows, among other free downloads, “Protecting Yourself Online for Dummies.” As it says, “Don’t let news about Internet risks deter you from taking full advantage of its benefits.”

My previous post had some of our own safety suggestions for seniors. I’m not clear on AARP’s entire security offering. We at AVG offer strong security apps on the Android platform, check out our Google Play page.

Is the RealPad the right choice for everyone over the age of 50? Probably not. But it was designed with an older adult in mind who needs a little extra care – and I applaud that.

I agree with AARP, there’s just too much value in the digital world for seniors to be shut off.  Tablets and larger format smartphones can really enrich their lives. In addition to providing grandparents with a digital photo album of their grandkids and a social platform to stay connected with family and friends, it’s a ready-made platform and market for important things like health monitoring and management apps. RealPad is a great step in the right direction to address that need.

We should all be interested in addressing the needs of this market. After all, we are all likely to be seniors someday.