Tag Archives: eBooks

Internet of Things is web’s next money spinner say small businesses

We all suspected it and now we know it to be true.  Most small businesses (57 percent) are expecting the Internet of Things (IoT) – IP-connected devices, machines with sensors and cloud-based services – to make a significant impact on their bottom line.  Yet almost three quarters (71 percent) admit they are not ready from an IT security and data protection point of view.

These are just two of the key findings in AVG’s latest independent research which polled 1,770 small businesses and MSPs in the United States, Canada, the United Kingdom, Germany and Australia on a number of issues related to monetizing IoT. Over half (55 percent) of MSPs taking part in the study confirmed that customers are demanding IoT-related services and 77 percent are planning to expand their service or product portfolio to meet it. Little surprise then that only 18 percent of the small businesses we spoke to thought their IT provider was ahead of the curve when it came to their capacity to manage IoT.

So just what is IoT’s potential as a money spinner?  Well, more and more devices with built-in sensors are being connected to the Internet.  By remotely monitoring the data on these devices a business can achieve much greater all-round efficiency through raised productivity, lower costs and reduced wastage.  And as cloud services become the default way to make sense of this data you no longer need heavy up-front investment so IoT starts to become affordable for small businesses.

Our research highlighted four industries in particular – IT/telecoms, pharmaceuticals, utilities and manufacturing – that are set to make money from IoT. The IT/telecoms industry, as might be expected, is especially upbeat on IoT. Among the IT decision makers surveyed 84 percent indicate that their organization would shift its product/service offering to make the most out of the rise of IoT.  The proportion of pharmaceuticals companies looking to expand product offerings using IoT was even greater (91 percent).   Three quarters (75 percent) of utilities companies and 73 percent of manufacturers are also expecting to benefit.

Overall our study found the vibe from small businesses around IoT to be extremely positive.  If there was one note of caution it was the recognition that they need to do more about the security side of things.  They are right to be cautious. Many connected devices use the Linux operating system which has its own set of vulnerabilities as highlighted by the recent Shellshock event.  The lesson for companies is that they need to approach IoT just like the rest of their IT – by keeping them regularly updated and using identity management and user authentication.

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IoT Business Opportunities

A summary of the other key findings in the study were:

  • Almost half (46 percent) of SMBs think that the Internet of Things will be the IT trend that has the greatest impact on their organization over the next five years.
  • Around three fifths (62 percent) of SMB respondents report that their organization has budget specifically assigned over the next 12 months for the development of Internet of Things solutions. 49 percent have a moderate or substantial budget assigned for these solutions.
  • Only 18 percent of SMB respondents say that their IT provider is completely ahead of the curve with regard to the Internet of Things and the potential for their business. Of those with an IT provider, 68 percent feel that their provider could improve their service with regard to Internet of Things offerings and understanding.
  • The majority (84 percent) of SMB respondents say that their organization has purchased mobile devices within the last year, spending an average of over $6,500 on these devices. Of those who have purchased mobile devices within the last 12 months, SMB respondents estimate that their organization spends an average of around $4,500 in hidden costs annually.

In conclusion, the days when work was confined to an office with four walls and a locked door are gone for good.  Thanks to mobile technology and popular cloud-based applications today’s start-ups are already living in a world where doing business without walls is perfectly normal.  IoT is a further example of how small businesses are becoming more and more connected.  The flexibility and simplicity is great. But is it secure? AVG is ready to help businesses embrace IoT safely. A couple of weeks ago we announced that we will shortly expand AVG CloudCare’s capabilities to include breakthrough integration of Multi Factor Authentication, Secure Sign-On (SSO), Mobile Device Management and Mobile Application Management all managed through Active Directory to ease complexity and simplify management.

Digital Dating @ 50+

I noticed that this past weekend marked a lesser holiday known as ‘Sweetest Day’ (also known as a Hallmark holiday), which is celebrated in some parts of the U.S. – largely in the Midwest and Northeast.  Very similar to Valentine’s Day, it offers an opportunity to bestow candy and cards to those you are “sweet on.”

Sweetest Day

It’s a holiday my generation grew up with, though I’m not sure how the holiday is faring in terms of current popularity. But it brought to mind the latest stats on Internet dating: more than a whopping 41,000,000 Americans have gone online to find a match or a date.

Increasingly, it’s the most popular way for people over 50 to meet and marry. Research suggests that Boomers who date online is now growing two times as fast as the number of younger users. According to recent research by eHarmony, the biggest growth segment in online dating for the next decade is going to be the 55-64 age group.

Match.com, one of the largest online dating sites, claims that 25 percent of its membership is between the ages of 50 and 65 and Boomer members have grown 90 percent in the last 5 years. With at 21 million plus members, that’s approximately 5 million Boomers on Match.com alone!   (You can find all sorts of online dating stats, if you are interested, on Statisticbrain.)

There also has been a notable rise in dating sites specifically catering to Boomers and Seniors, such as Ourtime.com, SilverSingles.com and SeniorPassions.com.

Why this growth? A study conducted for OurTime.com reveals unmarried people over 50 consider companionship more important now than they did during their 20s. There also are numerous studies that support a correlation between one’s interpersonal relationships and their health and longevity. Plus, let’s face it, dating can fun!

But for many people (Boomers and not), especially those who are newly single because of divorce or death, the thought of dating and finding a partner also can be daunting and scary. And though society’s comfort level has grown with the emergence of respected online dating communities over the last decade, a healthy amount of cautiousness persists – and rightly so.

So, where to start?

If you’re trying online dating for the first time, or even if you’ve tried it before and it didn’t work out, and you may want to try it again, you should look at one of our own resources, the AVG Guide to Dating Safely Online (free download here).

In the meantime, here are a few tips:

  • Figure out what you want. You may want to date only people your age and in your local geography. Or you may have certain religious affiliations, or hobbies, or interests that you are looking for in a potential partner. With literally thousands of dating sites out there, you have options to tailor your search to your desire.
  • Once you’ve narrowed down the sites and apps you would consider signing up to, look for any articles, blog posts or social commentary that illustrate other users’ experiences. Are there any problems, such as privacy concerns, associated with the site?
  • Use technology that you are comfortable with. There are of course many dating sites that are pretty much like digital classifieds. But increasingly there are other options, such as mobile apps that let you find singles in the area.  (More than half of eHarmony users now use mobile devices to interact with the dating service.)
  •  Don’t provide intimate details about yourself until you feel comfortable with the person you are dealing with. By the same token, realize that any content you share – from your interests to your photos – becomes the property of that site, and you lose the rights to control how it’s used. That means your picture could pop up as a “Date Of The Week” promotion – or your dating profiles can turn up on Internet searches. So look in the privacy settings to make sure yours is only available to other users logged into the site.

Readers of my column know that I’m a big fan of second acts (and third acts, and beyond!). And that doesn’t only apply to careers – but to relationships as well. J So whether you decide to try online dating – or to go the old fashioned route – I say do some homework and then just go for it!

 

On a separate note, but on the topic of choices: I’m delighted to report that I have just learned that I have been selected to speak at SXSW 2015 Interactive on “Boardroom or Baby? The Choices Women Have in Tech.” A big thank you to everyone who supported me and voted for my submission. I hope to see many of you in Austin next March 13-17!

Adobe gathers data from your eBook reader

Image from http://www.quickmeme.com

Security and privacy violations in Adobe’s Digital Editions eBook and PDF reader were discovered last week.

“This is a privacy and security breach so big that I am still trying to wrap my head around the technical aspects, much less the legal aspects,” researcher Nate Hoffelder wrote in The Digital Reader blog post.

If you check out eBooks from your local library and read from a digital reader like a Nook, Kobo, or other non-Amazon eBook reader, then you have probably used Adobe’s free Digital Editions software.

Hoffelder said that Adobe is gathering user data on the eBooks that have been opened, which pages were read, and in what order, as well as metadata such as title and publisher –and all of it is being sent to Adobe’s servers in plain text. That means anyone who is interested and has the means, say, the National Security Agency or your ISP, could be reading over your shoulder. That’s not good. In fact, it’s very bad, as well as illegal.

It is hoped that Adobe’s Tuesday update will include a plug for the Digital Editions leak, but more likely it will be next week. In a statement to the American Library Association, Adobe reports they “expect an update to be available no later than the week of October 20” in terms of transmission of reader data.”

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