Tag Archives: Data Privacy Day

What you share online may be revealed to others

Every year we celebrate Data Privacy Day by thinking about what we post online, what methods we use to connect, and the security of the devices we use.

Data Privacy Day

Data Privacy Day  (DPD) is an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information. Avast knows that security these days means more than protection against viruses. Online threats put your security and personal data at risk. You not only have to protect your desktop PC, but also your mobile devices. Your privacy can be violated by the apps you use, and bad guys can even invade your home through your home router.  

Fortunately, these threats can be managed when you take the advice of Data Privacy Day: 

STOP. THINK. CONNECT.

Here’s some tips and solutions from Avast to help you manage all the privacy needs on your devices.

Share with care

Think about the consequences of what you post online, especially in social networks. Think about what others could learn about you and who might see your posts in the future ‒ teachers, parents, colleges, and potential employers.

career ending

What you post can last a lifetime, so choose wisely what you share publicly.

 

Own your online presence: Set the privacy and security settings on web services and devices to your comfort level for information sharing. It’s ok to limit how and with whom you share information.

Want to view or change your privacy/security settings, but don’t know where to find them? Use the direct links gathered for DPD to update your privacy settings on popular devices and online services.

Stay CyberAware while on the go

Don’t count on public Wi-Fi networks and hotspots to be safe; anyone could potentially see what you are doing on your mobile device while you are connected. Avast Wi-Fi Finder locates safe and reliable connections in your area.

If no secured networks are to be found, then you can connect using Avast’s virtual private network (VPN) app called Avast SecureLine VPN. It encrypts your connect to prevent hackers from stealing your data via public/open Wi-Fi hotspot networks.

Personal information is like money. Value it. Protect it.

Protect your PC or Mac. Bank account numbers, passwords, photos, messages and emails – all of them need some form of protection to stay out of the wrong hands. One of the easiest steps to take is to get strong protection like Avast Antivirus. Avast does what you would expect – detects and blocks viruses and malware, but it has a unique feature called Home Network Security which strengthens your home network by scanning your home router for vulnerabilities.

Protect your mobile devices. Much of your life is on your mobile devices – banking information, private messages, and photos. Protect all your data with Avast Mobile Security, free from Google Play.

Protect your passwords. The best tip: Avoid using easy-to-crack passwords like 123456 or password. We know when you have an average of 19 passwords to remember that that advice can be a bit difficult. Avast Passwords  for PC, iOS, and Android automatically generates extremely strong passwords that you don’t have to struggle to remember! All you do is set and remember one master password to access all your passwords across your devices.

Data Privacy Day might be celebrated on January 28, but the principles need to be practiced everyday so you can make sure your privacy is protected around-the-clock. Here at Avast, we strive to give you the tools to do that. Please share these tips and Avast solutions with the important people in your life.

 

 

Infographic: Privacy tips for business

Privacy plays a growing part in customer buying decisions. With every data breach, trust is eroded further.

Privacy and security are intertwined when it comes to our individual information. Consumers are becoming increasingly aware of the value of their personal data, so that means that businesses have to step up and do a better job of securing that data. Identity theft is the #1 fear of consumers, but for your business the risk is loss of trust and brand damage.

Since trust is the core of any transaction it’s important to know how privacy factors into your customer’s buying decisions. Research shows that almost 40% of consumers made buying decisions based upon privacy. When looking at who these people are, it was found that these individuals are aged 46-65 and have the highest incomes. But don’t rely on the business of the younger generation to supplant that once trust is lost; 27% of millenials abandoned an online purchase in the past month due to privacy or security concerns.

To mark Data Privacy Day on January 28, the following Privacy is Good for Business tips were created by privacy experts in civil-society, non-profit, government and industry and aspire to help business address the public’s growing privacy concerns:

DPD-Privacy-is-Good-for-Business-2014_1_13

  • If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
  • Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used.
  • Build trust by doing what you say you will do. Communicate clearly and concisely to the public about what privacy means to your organization and the steps you take to achieve and maintain privacy.
  • Create a culture of privacy in your organization. Explain to and educate employees about the importance and impact of protecting consumer and employee information as well as the role they play in keeping it safe.
  • Don’t count on your privacy notice as your only tool to educate consumers about your data practices.
  • Conduct due diligence and maintain oversight of partners and vendors. You are also responsible for how they collect and use personal information.

Data Privacy Day 2015: Respecting privacy, safeguarding data, enabling trust

January 28 is Data Privacy Day, an international acknowledgment of the importance of privacy in an increasingly data-driven world. The key themes of Data Privacy Day this year are: Respecting privacy, Safeguarding data, Enabling trust.

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