In the keynote, Kovacs outlined AVG’s mission to create a safer Internet for everyone.

In our modern connected world, the lives of consumers are more exposed now than ever before in history. A wide range of our actions online are monitored, tracked and scrutinized, not always towards benevolent ends.

AVG recently conducted a round of research with MEF which shows that more and more people are demanding trust, and it is becoming a real factor in decision making around technology.

To end, Kovacs issued a call to arms to challenge the existing model and create what he calls a Trust Revolution.