Being a marketing-communications guy, I’m not as geeky about software technology as some at Avira are – my geekiness is more aligned to any communications I see, which includes the ‘voices’ of spammers. I like to dig through my spam folder and analyze the ways that spam/scam writers communicate. Common Viagra or penis-enlargement topics aside, I’m particularly interested in the rhetoric that scammers use to trick people into clicking, thinking the email is legit (even if the email is already in the reader’s spam folder!).

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