Tag Archives: Child Internet Safety Summit

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Parents failing to educate children on Internet dangers

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LONDON, 3 JULY, 2015 – In today’s ever-connected world, online dangers can present themselves around every virtual corner. As the third annual Child Internet Safety Summit commences, AVG® Technologies N.V. (NYSE: AVG), the online security company™ for more than 200 million monthly active users, has released new research revealing the extent of children’s exposure to inappropriate content online, and the conflicting views and concerns of their parents.

The findings reveal that more than a third (35%) of UK children have encountered dangers online while at home – a figure that rises to 40% among tech-savvy ‘tweens’.

Despite this reality, a quarter (24%) of all parents have no plans to educate their children about online risks – and this is particularly the case for those with older children, rising to one in four (39%) parents with 10-12 year olds, and two thirds (62%) of parents with 13-16 year olds.

When asked why, two in five (44%) parents believe their child is sensible enough to know what to avoid online, 22% think it will just be too awkward to discuss, and one in seven (14%) simply don’t think it’s necessary.

These startling findings highlight the growing need to educate both children and parents about the threats that lurk online.

 

Tony Anscombe, Senior Security Evangelist at AVG Technologies, explains: “No matter how tech-savvy today’s children are, nor how ‘technophobic’ their parents think they are, it’s important not to forget that they are still just kids. As with any other life lessons, children look to parents for guidance; and in turn, it is their responsibility to teach them good from bad.

The findings of this research prove exactly that. By assuming children know best, simply because they have grown up around technology, parents are opening up their children to online dangers – and a significant amount are falling victim to them in some form. It’s only through parents educating themselves and their children about these dangers that we’ll start to reduce the number of children exposed to inappropriate content online.”

The study also sheds light on where parents see their child’s digital habits being influenced. The vast majority (88%) say school friends and teachers play the biggest combined role, while over a quarter (26%) say friends from outside of school are also key influencers.

With 40% of parents most concerned for their child’s online safety when they are away from home, these findings highlight how they could be overlooking the online dangers within the home. While parents are rightly conscious of letting their children surf the web outside of the family environment, the findings suggest they may be too quick to shift the blame, for children encountering dangers online, onto these outside influencers, rather than shoulder it themselves.

 

Julia Bradbury, TV presenter and mother of three, comments: “As a parent, I’m increasingly conscious of keeping my children safe from all the risks they face – whether it’s crossing the road or playing with apps on my phone. Admittedly, it’s a lot easier to see the damage from a scrape on the knee, but – as the Internet plays a bigger role in their lives – we need to understand that virtual bumps and bruises can be just as painful.

All three of my children will be growing up around technology – they simply won’t know anything different – so it’s my job, as a mother, to make sure they know right from wrong (on-and-offline), so they can make the most of their connected world. Having those ‘awkward’ conversations is often part of parenting, and if they protect your child in the long run, then it’s something worth blushing for!”

Activity at the Child Internet Safety Summit 2015 is part of AVG Technologies’ SmartUser mission – a growing movement based on the belief that everyone on the Internet is responsible for making it a better place. The objective is to make the next two billion users of the mobile Internet Smart Users, through education, to help them make informed choices about their own security and privacy — all from the first moment they start using a connected device. The SmartUser initiative works on the basis that if you would teach a child how to safely cross the road, there is a similar duty to teach them how to responsibly use the Internet, as well.

– ENDS –

 

About the Research / Methodology:

AVG commissioned an online survey, interviewing 2,200 UK adult parents (aged 18-65) with one or more children aged 4-16 years old. The market research company, Vanson Bourne, carried out the fieldwork between 4th-12th June 2015 using their propriety panels.

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How can we encourage girls to pursue a career in tech?

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My career in the technology sector is a fortunate accident but it remains far too rare an outcome for women entering today’s workforce. This week I addressed an audience at the Child Internet Safety Summit in London to offer a woman’s perspective on what it means to be in technology, why it’s so important for young women to consider a career in the technology sector and what they can do to prepare themselves to be a part of the industry.

Of the many data points that serve to paint the picture of women in technology, I think that Maria Klawe, president at Harvey Mudd in Claremont California provides the clearest description of the problem.

“We’ve done lots of research on why young women don’t choose tech careers and number one is they think it’s not interesting. Number two, they think they wouldn’t be good at it. Number three, they think they will be working with a number of people that they just wouldn’t feel comfortable or happy working alongside.”

 

Not Interesting?

Ouch. It’s hard to understand this perspective from inside tech. From my vantage point, this is the industry most directly affecting people’s lives today and being a part of that is genuinely exciting. Somehow, at home, in schools and even in movies and television, we’re somehow failing to capture the imagination of young women. What I can other women in tech can do is be evangelists and invest some of our time talking with women and sharing our perspectives whether we are coders, marketers or engineers.

 

Not Good At It?

Young women don’t come to the conclusion that they wouldn’t be good at a particular thing without some pretty strong communication from their community. Whether at home or at school, our families and institutions need to consciously change the dialog and tone. The evidence is clear that women are just as capable as men in business, technology, medicine and virtually every other field. We need to stop suggesting otherwise and present the skills that lead to tech openly and without bias.

 

Not Comfortable?

I cannot honestly think of a workplace in which everyone liked each other or got along all the time. Working with a variety of personalities is essential to success regardless of sector so it makes me wonder what message we are sending to young women that gives them this perception of people working in technology. Perhaps the most important thing we can do is to help teach all children how to work together, to compromise and to be a part of a truly diverse workforce.

Much of the media’s focus on women-in-tech has focused on coding, and the good news is that there are many companies and organizations working to make sure young women know that this field is open to them and that there’s much that they have to offer and can accomplish. We’re far from there but we’ve started.

More importantly though, we need a more comprehensive change perceptions and from the beginning communicate to girls and young women that entire world of careers is open to them and welcomes them. To that end we should all do the following:

  1. Become advocates and mentors and provide encouragement, affirmation and confidence. Women in particular need to be role models and mentors in their community.
  1. Young women need to seek out sponsors, someone who will truly take an active role in supporting their career aspirations.
  1. Men need to be allies and supportive.“A true male ally is a man who is willing to defend women when there are no women in the room.”

 

Ultimately, the most impactful thing we can do in our industry is to tell a good story that demonstrates technology is compelling and accessible to everyone.

We don’t need to change who people are or turn women into men. We simply need to make sure that we all women have the opportunity to choose to be a part of whatever industry we want.

Debbie Sterling, Founder and CEO of Goldieblox said it well, “There’s nothing wrong with being a princess, we just think girls can build their own castles too.”

Video

Boardroom or Baby: The choices of women in tech

AVG

What is the right age to learn about online safety?

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When our kids are just about knee high to a grasshopper we start the process of teaching them things to keep them safe, whether it’s that the cooker is hot or that crossing the road could be dangerous.

The process of crossing the road starts at a young age, we hold their hands and stand near the edge of the sidewalk and talk to them about looking both ways and listening, then under our guidance we walk them across the road. As time progresses we ask them to do the looking and listening, we do it too and then we cross the road on their instruction but with us close by having checked that its safe to do so.

The final stage of this is their first outing to the shop, whether for candy or a newspaper we send them off on the big adventure of being grown up enough to step out on their own.

I often get asked at what age should we be talking to our kids about internet safety, my answer is simple, as soon as you let them start using it. Their experience online should be similar to the way we teach them to cross the road, first we do things with them and then with time and experience they step out to do things on their own.

Our recent survey of 2200 parents in the UK shows that 40% of parents with children aged 4-6 have not yet educated their children on the possible dangers and a quarter of them have no plans to give any guidance to their kids. I am certain that if I asked the same question about crossing the road the percentage would be much lower.

More than 40% believed that their kids are sensible enough not to need it, does this mean that parents don’t know the challenges themselves or that they just feel uncomfortable in having what can be an awkward conversation.

The Internet offers our kids a learning and communication experience that we only thought possible in science fiction movies when we were kids, flat screens, voice activation, video on demand and an endless supply of data and information to keep our lives enriched with content.

With the world very much at their finger tips our kids need our wisdom, maturity and knowledge to guide them in accessing the wealth of information and entertainment available to them. As with anything in life there are risks, but they become very minimized if we are equipped to deal with them.