Tag Archives: Cyber Monday

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4 Tips for Successful Online Sales over the Holiday Season

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Christmas is nearly upon us, but is your website ready to make the most of it? In fact, let’s go one step further: are is your website, social media and IT systems all singing the same song?

Preparation and a co-ordinated set up is essential if you’re going to make the most out of any uplift in customer attention and desire to buy from small businesses instead of the big brands.

You can have a killer website but if your social media channels aren’t up-to-date too then you’ll look behind the times and disorganised.  If your IT systems that enable you to take, process, and dispatch orders aren’t up to scratch, then any online sales you do make might go to waste.

The web is available 24/7/365 – this is as level a playing field as it gets for small business, especially when advertising and marketing budgets don’t match those of the large and well established brands.

Customers can be fickle and have short attention spans too, hopping from website to website in a matter of seconds if they don’t see what they’re looking for. This is the same for all businesses, but it underlines the importance of having everything ready, up to date and aligned.

Here are four things you can do to make the most of the holiday season for your small business online:

1. Have a dedicated webpage and keep it live all year round
Have a dedicated web page on your site for popular sales events like Small Business Saturday, Black Friday and Cyber Monday… and keep it live all year round! That might sound counter-intuitive when we’re only talking about one day in the year, but there’s a very good reason you should do this. Once a web page is live it’s far easier to manage: the basic structure can stay the same even if the copy and imagery change. Plus, people don’t always follow the rules when it comes to searching for offers and deals online – they’ll start searching for them whenever the mood takes them, wherever they happen to be. As recent research reveals, when people start looking for information about a purchase, they could be doing it using a mobile on the train, a desktop PC at work, or a tablet when they’re snuggled up in bed.

For example, If they start searching for details about Small Business Saturday in September and October – as Google search data shows – then having your web page already live will allow people to find you. Currys use this tactic with their Black Friday web page.

If you take down your page after the event, then search engines won’t be able to show it to customers whenever they start searching for it next year. They’ll draw a blank and you’ll be starting from square one all over again. Why shoot yourself in the foot? Competition for online orders is tough enough as it is.


2. Facebook is a great starting point for a conversation
“Like” it or not, Facebook is a force to be reckoned with. 84% of internet users between the age of 35-44 are on at least one Facebook service, meaning Facebook, Facebook Messenger, Instagram or WhatsApp. That figure goes up to a whopping 90% for 16-24 year-olds. This is where your customers – existing and future – are likely to be spending a lot of their social media time, so if you’re not on there, they won’t see you.

Make sure you’ve set up a Facebook business page. They won’t want to see a constant stream of sales related messages though. Imagine your business page to be a little bit like your personal Facebook page: it should express the everyday goings on and personality of your business. And in between those posts, you can publish business event or sales related messages. If you’re short on ideas, have a look at how other small businesses have used Facebook to grow their business.


3. Make sure your IT system is safe and secure
If it’s the one day in the year you definitely don’t want to be hacked it’s when you’ve just taken a large number of online orders. We can all remember the Ashley Madison scandal and countless other big brands being hacked and losing customer data over the years. A survey of UK businesses conducted this year also reveals nearly nine out of 10 large businesses said they had suffered some form of information security breach in the last year. Don’t be fooled into thinking it can’t happen to a small business. Hackers – and the viruses they release into the world – will target anyone they think might have weak website security.


4. Ask the experts
If you are concerned your ecommerce and supporting IT system aren’t as secure or co-ordinated as they could be, ask for help. There’s a whole host of free resources for small businesses all over the web to help you understand how healthy and secure your IT system is. For example, AVG’s free IT Security Health Check is a good place to start if you’re not an expert with little time on your hands. It’s short and sweet and offers straightforward tips for how to improve your IT security. The UK government is also offering Innovation Vouchers worth £5,000. These can be used to pay for advice which will help protect and grow your business by having good cyber security in place.

 

At the end of the day

Gearing up your website, social media and IT systems to make the most out of the holidays is only half the battle. Making sure they stay safe and secure, and continue to serve you and your customers well, is the other half.

Avast

‘Tis the Season to Shop Online

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The holiday season is coming up and we expect that many will opt to shop online to avoid the big crowds in city centers, malls and stores. 

In America, Cyber Monday, the cyber version of shopping day Black Friday, was born in the mid 2000s. Cyber Monday sales have steadily increased since its inception and according to IBM Digital Analytics, sales grew 8.5% in 2014. According to ComScore, purchases are now also being made from smartphones with overall spending from mobile devices in the millions.

Americans aren’t the only ones who have embraced Cyber Monday, many other retailers around the world have come together to offer deals on the Monday after U.S. Thanksgiving and in China, Singles’ Day (November 11th) has become a major ecommerce day with 27,000 online merchants participating in 2014. 

via v3.co.uk

via v3.co.uk

This is not only an exciting time for online retailers and online shoppers but also for cyber criminals. I spoke with our senior malware analyst, Jaromír Hořejší about how cybercriminals are preparing for Cyber Monday:

Cybercriminals will use the same tactics they always do, but target consumers more during Black Friday with “special” offers via fake email campaigns to trick people into shopping on fraudulent sites to steal their information and money.

It is, therefore, vital you have antivirus installed on all of your devices. Antivirus software, like Avast, will detect and block phishing attacks before they can affect consumers.

Consumers should also make sure all of the software on their devices is up-to-date. Attackers often exploit vulnerabilities, which can be found in outdated software and by exploiting outdated software they can infect your device to then steal your financial information while you shop online.

In addition, consumers should shop at online stores that are known and credible. Credible sites usually use the HTTPS protocol, assuring secure communication. You can recognize if a site is using the HTTPS protocol by the little padlock in the address bar of your browser. If you are on a check out page and you don’t see the HTTPS padlock, do not enter your personal data and financial information!

How to minimize risks while shopping online

  • Use a payment service or your credit card – Experts agree that payment services like PayPal are safe because of their security practices and the encryption technology they use. Link it to a credit card so you get your credit card’s fraud protections in addition to PayPal’s. If you only use a credit card, designate one card for online purchases so if something unusual happens, you don’t have to track down all your other cards.
  • Keep a paper trail – Once you place your order, print or save records of the transaction. Check your credit card statement to make sure transactions match and there were no unauthorized charges.
  • Avoid shopping while using public Wi-Fi – Unsecure public Wi-Fi hotspots do not give you any protection from hackers who want to monitor what you are doing online. It’s not difficult for someone to intercept and modify communications between you and another site. If you have to do it, then use a Virtual Private Network (VPN) so your communications will be encrypted.
  • Use a secure browser – the new premium versions of Avast 2016 include SafeZone browser, which isolates banking and payment sites in a protected space, so users have an extra secure place to bank and pay bills online.

 Follow Avast on Facebook and Twitter  for more security tips, news, and trends. 

ESET

Infographic: Cyber Monday – Everything you need to know

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Cyber Monday is one of the biggest shopping days in the year, and in 2013 a massive $2.3bn was spent on shoppers getting their Christmas bargains in. Where this kind of money is flowing, cybercriminals are also around though, as this infographic shows.

The post Infographic: Cyber Monday – Everything you need to know appeared first on We Live Security.

AVG

Black Friday Sale: 33% off PRO apps for Android

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The Black Friday and Cyber Monday weekend can be a great time to take advantage of big discounts on electrical items including smartphones.

If you’re planning on treating yourself or a loved one to a new smartphone this holiday weekend, or even if you just want to look after your existing device, AVG has some great discounts to help you keep your Android smartphone running securely and smoothly.

 

33% off AVG AntiVirus PRO

AVG AntiVirus PRO for Android is a complete security solution for your smartphone that combines powerful protection tools with useful features that can even help recover your device should it get lost or stolen.

With AVG AntiVirus PRO Android Security you can:

  • Scan apps, files, emails and messages for malware
  • Locate, lock and wipe your lost or stolen phone
  • Kill tasks that can slow down your phone
  • App Lock – password protect app access
  • A Camera Trap – that emails you a photo of anyone who enters an incorrect pass code three timese

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AVG AntiVirus PRO

Download AVG AntiVirus PRO now

 

33% off AVG Cleaner PRO

AVG Cleaner is a FREE app that helps you get more from your Android device. By cleaning out junk files and cache files, AVG Cleaner gives you more space for the files that matter. This holiday weekend get 33% off AVG Cleaner PRO features.

AVG Cleaner FREE allows you to:

  • Remove junk and cache files
  • Automate cleaning for no-hassle performance

AVG Cleaner PRO has these extra features:

  • No advertising
  • Set up custom battery profiles to make your phone run just how you want it to

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AVG Cleaner PRO

Download AVG Cleaner for FREE

AVG

Ten Online Shopping Tips For Cyber Monday

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Cyber Monday, the start of the digital holiday shopalooza, has occupied its role for nearly 10 years – starting in 2005. Though it still trails brick-and-mortar shopping on Black Friday in popularity, Cyber Monday shoppers spend more! According to an AOL study in 2013, Cyber Monday shoppers spent an average of $468 versus $309 spent on Black Friday.

Another data point of interest: Cyber Monday is an increasingly popular shopping experience for Boomers.  Nielsen research found the percent of customers aged 50-64 who visited online retail sites increased 20.5% and for age 65+ it was up 40% from 2011 to 2012.

In 2014 millions of consumers, and not just online shoppers, were affected by a series of major data breaches, along with malware, phishing, and identity theft. It’s enough to dampen the holiday shopping spirit. But there are ways to stay safe, shop online, and get the great deals offered on Cyber Monday.

Here are 10 tips to keep you safe when shopping online:

  • Be aware. There are unbelievable deals on Cyber Monday and the weeks before Christmas. But if it sounds too good to be true then it probably is. Beware of suspicious online ads and even emails or social media messages that seem to come from friends promising free products or unheard of discounts.
  • Be secure. Make sure you’re logged into a secure Wi-Fi.  Shopping online in a public place could compromise your financial accounts and personal privacy. Anyone can download software that picks your credit card numbers off the airwaves.  Wait until your home or on a secure network to do your shopping!
  • Look for the https:// – The “s” stands for secure. Also look for a lock or similar icon to indicate you are on a safe site.

  • Avoid malicious websites by shopping at well-known and trusted sites where you’ve shopped before. Keep in mind it’s possible for even legitimate sites to have been hijacked and to serve up malicious code to your computer. So make sure your online security software includes link-scanning technology. Such as our own AVG AntiVirus FREE
  • Do your research. If a site is unknown to you, check it out with the Better Business Bureau to see if it is accredited by the group. The National Retail Federation’s CyberMonday.com also has a list of legitimate retailers offering Cyber Monday discounts.
  • Always make sure that you have a unique username and password for each online account. And of course, make your password complicated! Use a mix of symbols and upper and lower case letters. Watch this video for more details:

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Never Use The Same Password Twice

 

  • Keep your software up to date! As with any guide to online security, make sure that you’re operating system, browser and antivirus software are up to date.
  • If you’re curious about an order, contact the retailer directly via their site or phone number. Many phishing scams come in the form of emails from Amazon, UPS, FedEx, or other large retailers. Don’t click on the link in the email, even if it looks legitimate.
  • Use one dedicated email and credit card account. Preferably a card with a low limit. This makes it easy to detach and get your money back should your account or the retailer be compromised. Don’t use ATM or debit cards as you could temporarily lose access to cash in the event of theft.
  • Take action immediately if you suspect identity theft! Contact your credit card company, your bank, all three credit-reporting agencies and the police.

 

Cyber Monday is a great way to get a jump on the holidays and avoid the crazy crowds of Black Friday. Just stay safe and enjoy!