In the digital age, data backup is essential. Find out how you can protect yourself ahead of World Backup Day, which falls on April Fool’s Day.
Data loss can occur when least expected, and it’s a shame that so many irreplaceable digital memories are lost. For businesses, it can be costly – the kind of costs that can close the doors!
So take the pledge today, and then get busy.
“I solemnly swear to back up my important documents and precious memories on March 31st.”
What is a backup?
A backup is a second (and sometimes third) copy of all your important files — for example, your family photos, home videos, documents and emails. It’s not something you do once a year and forget about; a good backup plan will be continuous and include multiple layers to not only recover your data but also include steps for data preservation.
The rule of thumb for backing up is
Experts advise that you store two copies of your files in external storage media. That can be a local drive on your computer, an external hard drive, you could print documents, burn a DVD, etc. You can backup important files or your entire computer. Another copy should be kept off-site. Many people use an “online drive” like Drop Box or Google Drive. “Cloud” backups are great for people who want to keep only their most important documents safe because there is usually only a certain amount of storage that’s free.
Don’t forget to back up the data on your mobile devices
Thirty seven percent of respondents we surveyed said they do not back up their data. Don’t wait until your device is lost or destroyed – today is the day to do your first backup!
If you have an Android mobile phone or tablet, install our free Avast Mobile Backup to back up your contacts, call logs, SMS text messages, and other data to your Avast account or Google Drive.
Just in time for World Backup Day, Avast conducted a global survey to find out whether or not people back up data on their mobile devices. We received responses from 288,000 users in countries including the United States, Germany, India, Mexico, and Russia.
In order to get an idea of which kinds of data users store on their devices, we began the survey by asking respondents for what purposes they use their mobile devices aside from making calls and sending text messages.
In response, we found that two out of ten people use their mobile device to take photos, 18% browse the Internet, 17% listen to music/watch videos, and 16% use social networking apps like Facebook and LinkedIn.
Put simply, most people don’t think it is necessary to back up their data. Globally 36% and nearly half of Russian’s do not think it is necessary (48%).
Almost a quarter of the world attributes not backing up their data to laziness (24%). Thirty-two percent of Indian people admit that they are too lazy to do a back up.
Thirty-six percent of British respondents claimed not to back up their data because they believe their data is not valuable, compared to only 22% of global respondents citing this as their reason for not backing up their mobile data.
Now that we established that lots of people don’t care about their data, are too lazy to prevent its loss, or don’t think its worth the trouble, we then asked users what they would be more upset about losing: their data (that has not been backed up) or their device (the hardware).
Globally, 64% of people would be more upset about losing their data that has not been backed up rather than the device itself. Respondents in Mexico backed up this claim most significantly, with 78% of Mexican users claiming they would be more upset about losing their data than losing their hardware.
Across the board, users were most heavily concerned about losing the contacts stored on their mobile device (25%) and photos (21%). Despite these concerns, 37% of respondents said they do not back up their data. Brazilians are the least likely to back up their data (45%), yet 64% of Brazilians would be upset about losing it.
We use our mobile devices to make important calls, capture valuable moments, browse the web, to use our favorite apps and so much more. Anything can happen to your mobile device in a split second; it could fall into the toilet, go missing (either through loss or theft) or even get run over by a car! Yet, as we discovered, many do not back up the data they consider indispensable.
You can back up your data in many ways: by connecting your mobile device to a PC (like nearly one-third of global users do. See below.), connect to a Cloud service (like Dropbox, iCloud, or Google Drive) or use a mobile back up app like Avast Mobile Backup.
The majority of those who do back up their data back it up on a monthly basis (41%), while another 8% back it up on a daily basis.
Most people back up their data by connecting to a PC (32%) — only 17% back up their data to the Cloud. When we inquired about this difference in numbers, 46% of users expressed their reluctance to back up to the Cloud due to privacy concerns. Germans were the most concerned about their privacy when it came to Cloud back up (61%), with Spanish (58%) and American (57%) respondents close behind them.