Tag Archives: Digital Diaries

Kids Competing with Mobile Phones for Parents’ Attention

AMSTERDAM – June 24, 2015 – Mobile phones are gaining an increasing share in the battle for parental attention, with a third of children, surveyed for a recent study, saying their parents spent equal or less time with them, than on their devices. The research, conducted by AVG® Technologies N.V. (NYSE: AVG), the online security company™ for more than 200 million monthly active users, examined children’s perceptions of their parents’ mobile device use, and uncovered some worrying trends.

Hinting at ongoing digital intrusion upon family life, over 50 percent of the children questioned, felt that their parents checked their devices too often (54 percent); and their biggest grievance, when given a list of possible, bad device habits, was that their parents allowed themselves to be distracted by their device during conversations (36 percent) – something that made a third of the complainants feel unimportant (32 percent).

When asked about their device use, half of all parents agreed that it was too frequent (52 percent), and many also worried about how this looked to the younger generation. Almost a third (28 percent) felt that they didn’t set a good example for their children with their device use.

“With our kids picking up mobile devices at an increasingly younger age, it is really important that we set good habits within the home, early on,” said Tony Anscombe, Senior Security Evangelist at AVG Technologies. “Children take their cues from us for everything else, so it is only natural that they should do the same with device use. It can be hard to step away from your device at home; but with a quarter of parents telling us that they wished their child used their device less (25 percent), they need to lead by example and consider how their behavior might be making their child feel.”

In a country by country comparison, Brazilian parents topped the survey for device use, with 87 percent of children stating their parents used mobile devices too much. More worryingly, 59 percent of Brazilian parents admitted to using the phone while driving – interestingly, 56 percent of children in Brazil also said they would confiscate a parent’s device, if they could.

Digital Diaries Infographic

 

Methodology:

AVG commissioned an online survey, interviewing parents and their children, between the ages of 8-13, to identify perceptions and realities of parental device use in the following markets: Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States. A total of 6,117 completed the survey during June 2015. The market research company, Research Now, carried out the fieldwork using their proprietary panels.

Time to Hang Up? Parents Should Look into Latest Smartphone Studies

Our children are spending more and more time with smartphones, and with good reason. They give parents a line of contact, and give kids access to loads of great games and apps.

But a recent study from the London School of Economics suggests that you may want to limit or delay your child’s access to smartphones. It shows a clear link from schools that ban students from carrying phones to an improvement in their test scores.

So what’s the gist of the study? It turns out that having a smartphone – or barring one—has a real and measurable impact on education.

“We found the impact of banning phones for these students equivalent to an additional hour a week in school, or to increasing the school year by five days,” researchers Richard Murphy and Louis-Philippe Beland stated. The study, released this May, is called Ill Communication: Technology, Distraction & Student Performance. It also found that following a ban on phone use, the schools’ test scores improved by 6.4%. The impact on underachieving students was much more significant — their average test scores rose by 14%.  The results noted that they could focus regardless of the presence of a smartphone.

The authors looked at how phone policies at 91 schools in England have changed since 2001, and compared that data with results achieved in national exams taken at the age of 16. The study covered 130,000 pupils. (See link to the full study here.)

It’s an interesting conundrum. Many of us think that technology is a driving force for improvement and development. I think that having the great wealth of education on the Internet can only be a boon. But the authors of the study draw awareness to the contrast. “Technological advancements are commonly viewed as leading to increased productivity. Numerous studies document the benefits of technology on productivity in the workplace and on human capital accumulation. There are, however, potential drawbacks to new technologies, as they may provide distractions and reduce productivity.”

Here in the US, these new studies may change a few minds and tilt a few policies. For example, Mayor Bill de Blasio of New York City just revoked a decades old ban on cell phones, leaving it up to individual principals, in consultation with parents and teachers. I wonder now if he might re-think his decision?

Other research underscores the concerns raised. A major educational study by the Pew Research Institute  found 87% of teachers surveyed said that Internet and digital devices are creating an “easily distracted generation with short attention spans” and 64% said today’s digital technologies “do more to distract students than to help them academically.”

The crux of the matter is this: Kids are using their phones to text and chat when they should be paying attention in class and interacting with others personally and not digitally.

Meanwhile, yet another recent study outlines additional risks of smartphone behavior: They don’t allow us to think for ourselves.

A study from researchers at the University of Waterloo (Canada) published in the journal Computers in Human Behavior, says that “Smartphone users who are intuitive thinkers — more prone to relying on gut feelings and instincts when making decisions — frequently use their device’s search engine rather than their own brainpower. Smartphones allow them to be even lazier than they would otherwise be.”

“They may look up information that they actually know or could easily learn, but are unwilling to make the effort to actually think about it,” said Gordon Pennycook, co-lead author of the study.

“Decades of research has revealed that humans are eager to avoid expending effort when problem-solving and it seems likely that people will increasingly use their smartphones as an extended mind,” noted Nathaniel Barr, the other lead author of the paper.

I think it is great to have so many tech educational resources at our fingertips.  But I too worry about is the next generation. Thinking about things, focusing, contemplating, and making decisions are a crucial part of a young person’s life – as is imagination.

We’ve also done a lot of research on children, Internet safety and the mobile world. AVG Digital Diaries research findings last year showed 42% of the parents polled by AVG said that they are concerned that their child spends too much time on devices, and a similar number (43%) said they were worried their child didn’t spend enough time outside.

So what does this all add up to, in the big picture?

If you have kids, it’s important to take control and limit use of smartphones by setting up guidelines.  At AVG, we offer parental controls to limit and guide smartphone usage through our Location Labs products.

After all, even Steve Jobs famously limited how much technology his kids used at home.

A $1,600 fine for children spending too much time online?

Taiwan have legislated on ‘screen time’ for children under 18, making it illegal for them to use electronic devices for excessive periods of time. The fine for breaching this law is around $1,600, which I am sure you will agree would be a little painful on the family finances.

While most of us can appreciate the idea of this law, I am sure like me you read it and realize this is a non-enforceable and probably not practical.

Think about the devices that our young people use, smartphones, tablets, laptops, games consoles, MP3 players, TV’s and more… The list is seemingly endless and many of them are used for very different purposes.

Does revising on a laptop ahead of exams at school break this law? One could argue that a fine on excessive “gaming” could be justified but this law doesn’t go nearly far enough on the details. Computers and connected devices are used for so much more than wasting time and they can have real constructive educational merit.

I don’t think any government can or should legislate on something that is difficult to enforce and should be the decision of a responsible parent or guardian.

It is important that we balance the screen or connected time of our children with offline activities like swimming, cycling or other pastimes. Interestingly, when writing this I considered where reading belonged. Is it screen time or non-screen time? I remember my childhood and being told to go and read rather than watching TV, of course with today’s e-readers, it maybe just be additional screen time.

The other consideration here is that we, as an older generation, look on screen time as different, or even negative. Our children are growing up with screen time just being a regular part of life. Their perception of screen time, and tech in general will be very different to ours. Our own Digital Diaries research pointed at this several years ago when we saw that children were learning digital skills before life skills.

I wonder how many adults would admit to spending too much time attached to screens and are setting a bad example to their children? After all, they follow our lead…

You can follow me on Twitter @TonyatAVG

 

 

Facebook introduce Scrapbook for baby photos

On March 31st, Facebook began rolling out its new “Scrapbook” feature which loving parents can fill with pictures of their children without fear of flooding their friends’ Facebook feed.

While this is great news for those of us who loathe oversharing, it also makes it easier for parents to manage their privacy. By placing all their images in a Scrapbook, parents can easily control who can and cannot view them.

Scrapbook

Scrapbook addresses the very clear demand for parents to document, store and share precious memories and highlights the trends that we highlighted in Digital Diaries research.

In fact, as many as 30% of parents have shared a pre-natal scan via social media, creating a Digital Footprint for their child long before they are even born.

And it doesn’t stop there; later stages of Digital Diaries highlight the sharenting phenomenon where parents don’t consider the long term consequences of sharing every detail of their child’s life.

Video

Do Parents Share Too Much?

 

Scrapbook may help parents keep a handle on the visibility of their baby photos but as such is exacerbating the sharenting issue.

Today’s children are growing up in digital world that doesn’t forget and a world where their every moment is being captured and stored on line. Before we share anything, it’s important to remember that.

Grandparents share great advice for a Safer Internet

Technology has made it easier than ever before for extended families to connect with loved ones.

According to our most recent AVG Digital Diaries study among Boomers and Seniors, half of those surveyed who have grandchildren feel technology makes it easier to communicate with them.

They are utilizing email (50%), texting (40%), and video conferencing tools like Skype (35%) –to communicate over all distances.

As we celebrate Safer Internet Day around the globe, it is also encouraging to see that the grandparents we surveyed are also taking an active role creating a safer Internet for their grandchildren.

In our survey, we clearly noted grandparents are weighing in and contributing to safer Internet habits for young family members.

The research shows that one in two grandparents are vocal in encouraging their grandchildren to:

  • Not share too much information online
  • Avoid visiting dangerous sites
  • Talk to an adult if anything upsetting happens online.

Grandparent have recognized that today’s children and grandchildren face a vastly more connected world than the one they knew growing up and this is reflected in the advice that they told us they were sharing.

Among the prominent advice being administered by grandparents:

  • Remember that everything you post online has the capacity remain there forever (44%).
  • Be kind when posting comments or talking to people online (31%) – because what is said online has consequences.
  • But also, never mind what people say online (19%). Or as Taylor Swift might say: Shake it off. :)

 

Importantly, grandparents also advised for their grandchildren not to spend too much time online (44%). As easy as technology makes staying in touch — there is no substitute for real life.

All the more reason for families, and all of us really, to consider factoring in some regular—and positive—digital time-out. What better place to start than tonight at the dinner table?

Here’s to a better and safer Internet for our children, grandchildren, and all of us –today and everyday.

Planning Your Digital Legacy

Over the last few years, as I have seen family and friends lose loved ones, I am constantly reminded of the importance of our digital legacy.

Just this past year, a friend and former colleague passed away. I, like so many, was shocked and saddened. He was healthy and vibrant until the day he died of a heart attack while out cycling.

I first learned of his death online – where family and friends announced his passing on a Facebook page. What soon followed was a vast outpouring of friends gathering to remember, mourn and celebrate him, and to console his family and each other.

That Facebook page remains to this day, months later, with occasional new posts that continue in remembrance and celebration of his life.

I don’t know if my friend left a directive about his digital assets, but I do think he would be pleased by the tributes and what has become a living online memorial.

While that approach was absolutely the right one for him as a tech industry figure, it may not be for everyone. We don’t always know what our loved ones would want if and when the time comes. Or we might not know how to secure and remove their assets per their wishes.

“Boomers will be one of the first to leave behind a vast and varied digital footprint”.

Our generation (the Boomers) will be one of the first to leave behind a vast and varied digital footprint – including social media accounts, emails, tweets, images, videos and more. But most of us have yet to consider just what it is we are leaving behind, and what we want others to do with it?

To me, it is like any form of estate planning. It’s something we know we should do, but most of us put off– unless forced to deal with it. Except that it’s not exactly the same, because to date there are few of us who have even thought about our digital legacy, let alone planned for it.

In new research we at AVG have just conducted with those 50-plus (aka Boomers and Seniors), 83% of nearly 5,000 people we polled in nine different countries, have yet to consider their digital legacy.

Among our research findings:

  • Even the among the respondents who were familiar with the concept of digital legacy (12%), had never thought about it
  • Only 3% could say they actually have taken steps to prepare their family ahead of time
  • Yet, when the concept was explained to all, 1 in 4 admitted concerns about having a digital legacy.

 

This corroborates findings of other earlier independent surveys, which I wrote about in my column first exploring this topic last spring.

Clearly, further education is needed to help people make plans for their online lives – after they are no longer with us.

Even when all relevant paperwork is in place and documented, the task of managing a digital estate of a deceased relative can be a difficult and emotional task.

Here are three suggestions I have on digital legacy planning:

  • Make a will and add a digital codicil, which is a simple document that amends your will, to include your digital assets.
  • Make a list of your digital assets, passcodes and avatars, if you have them.
  • Share information and help educate your family and friends about the need for digital estate planning.

 

Because AVG is committed to helping people deal with the security and privacy of data, devices and people, this is a topic where we feel we can contribute.

We have developed an eBook Dealing with Digital Death that offers a starting point for tackling the issue.

 

 

It offers considerations, recommendations, resources and guidance – from how to tackle the sensitive issues around what to do with social media profiles and blogs to creating memorials and practical information on digital estate planning and how to delete retail accounts. I hope you’ll find it useful.

The Privacy Fear Factor: How Tech Is Failing To Serve the 50+

As Ann Karpf, the British journalist and sociologist reported in her January 4, 2015 New York Times Op-Ed piece on “The Liberation of Growing Old”: “Ageism has been described as prejudice against one’s future self. It tells us that age is our defining characteristic and that, as midnight strikes on a milestone birthday, we will become nothing but old — emptied of our passions, abilities and experience, infused instead with frailty and decline.”

Well said. But sadly, this is a construct that, while wrong, pretty much rings true when we look at how tech companies market to Boomers and Seniors – aka, those aged 50+ — at present.

Indeed, two in five Boomers and Seniors think tech companies patronize them according to our survey of 50+ as part of our most recent edition of the AVG Digital Diaries consumer research series.

However, the majority of 50+ that we surveyed do NOT consider themselves novice users. Most of us consider ourselves “average” tech users (76%); 10% think of ourselves as experts –and only 16% describe themselves as novice.

Digital Diaries Boomers

 

Earlier this week, I highlighted these findings at the Lifelong Tech Summit as part of the 2015 Consumer Electronics Show in Las Vegas.

I was honored and delighted to address the assemblage on the topic because I believe the tech industry in general overlooks – if not neglects – the 50+ consumer segment.

Equally important, my talk on “The Privacy Fear Factor,” focused on what the tech industry needs to do to better serve the needs of the 50+ market – around the issues of data protection and online privacy. This has become an everyday issue and question of fundamental human rights for all of us at any age.

This is especially true for those 50+. We fiercely believe at AVG that regardless of age, people need to know that they don’t have to give up their privacy every time they go online.

But the nagging question remains: why are Boomers and Seniors being undervalued and/or patronized by our industry when they represent a $3 trillion opportunity (U.S. dollars in disposable income).

“why are Boomers and Seniors so undervalued when they represent a $3 trillion opportunity?”.

A basic tenet of marketing is that you have to first understand a market’s dynamics before you can address a market.  And therein lays the heart of the issue.

In my view, the industry needs an attitude adjustment regarding the 50+ market. And I look forward to continuing dialogue on this topic – and in addressing this important demographic.

I’ll close with more of Karpf ‘s eloquent take on aging:

“How to enable the growing numbers of old people to live comfortable, meaningful lives is a fundamental issue of equality, with benefits for all. If we make the world better for old people, we make it better for everyone, from stroller pushers to wheelchair-users.”

Boomers and Seniors Feel Technology Companies Talk Down to Them

AMSTERDAM and SAN FRANCISCO – January 6, 2014 – Over two fifths (43%) of those over 50 feel patronized by technology companies. So say the results of the latest study by AVG Technologies N.V. (NYSE: AVG), the online security company™ for 188 million active users, which surveyed almost six thousand people over the age of 50 about their technology habits and opinions as part of its ongoing AVG Digital Diaries research.

With CES kicking off this week in Las Vegas and many companies expected to launch their latest devices to what is an increasingly competitive market, the research highlighted that older customers can feel that they are treated as technologically illiterate by technology companies.

Further complaints among those who felt patronized related to technology companies talking down to them (39%) and treating all those over a certain age the same (32%). This treatment is far from justified, as only 16% of respondents labelled themselves as novice technology users while the majority (76%) ranked themselves as average users of tech.

The research, which provided further insights into the device and application use of those over 50, also highlighted some ongoing security and privacy concerns:

  • 87% of respondents admitted to having some security and privacy concerns over their online activity
  • 66% worry about the security of their data and files
  • 44% worry about keeping their personal information private
Digital Diaries Boomer

 

“Technology companies should think hard before they risk isolating older customers,” said Judith Bitterli, Chief Marketing Officer at AVG Technologies. “This is an audience that is expanding, has more spending power and is actively using devices and apps. For example, our research found 83% use apps on their devices. While it is important to address their privacy and security concerns, this must be done in a manner that is considered, not condescending.”

Bitterli, who regularly blogs on tech topics for Boomers and Seniors on Now AVG, will share further insights from the study in her talk “The Privacy Fear Factor” at the 2015 CES Lifelong Tech Summit taking place at the Venetian today.

 

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Note to Editors

Methodology:

AVG commissioned an online survey interviewing 5,907 respondents over the age of 50 to identify device ownership and usage, and attitudes towards technology in the following markets; Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States. Fieldwork was carried out during November 2014. The market research company Research Now carried out the fieldwork using its proprietary panels.

 

About AVG Technologies (NYSE: AVG)

AVG is the online security company providing leading software and services to secure devices, data and people.  AVG has over 188 million active users, as of September 30, 2014, using AVG’s products and services including Internet security, performance optimization, and personal privacy and identity protection. By choosing AVG’s products, users become part of a trusted global community that engages directly with AVG to provide feedback and offer mutual support to other customers.

All trademarks are the property of their respective owners.

www.avg.com

 

 

Judith Bitterli, Chief Marketing Officer

 

Contacts:

US

Katie Han

Waggener Edstrom for AVG

[email protected]

+ 1 (212) 551 4807

UK

Samantha Woodman

Waggener Edstrom for AVG

[email protected]

+ 44 (0)20 7632 3840

Almost One in Three Teenagers has Online Regrets by Age 16

AMSTERDAM and SAN FRANCISCO – November 3, 2014 – The latest Digital Diaries research from AVG Technologies N.V. (NYSE: AVG), the online security company™ for 182 million active users, has found that almost a third of teens (28 percent) say they regret posting something online. The research also found 32 percent have had to ask someone to remove content posted online about them, because they didn’t like it (61 percent) or it was too personal (28 percent).

The global research, which questioned almost 4,000 teenagers aged 11-16 years old on the topic of online privacy, painted an overall picture of a struggle for control. Although 70 percent have changed their settings on Facebook to make it more difficult for people to find them and 71 percent say they understand what online privacy means, only 29 percent say they properly ‘know’ all of their Facebook friends.

Speaking in advance of this week’s Child Helpline International Youth Shadow Conference, which focuses on empowering young people through technology, Emily Cherry, Head of Participation at the NSPCC, commented on the results.

“Young people obviously want to get the most out of social media by sharing information. But they should be aware that people are not always who they appear to be online and may pose a threat to them. If we don’t act now and help to guide them, in particular around contact with strangers, we could be facing a privacy time bomb. Online is as important to young people as eating. It is the most important part of their world throughout the day. If we don’t get this right, we will be failing to give them the vital protection they need.”

Even at this age, there are signs that teenagers have differing ideas of how much is too much when it comes to sharing online:

  • One fifth of teenagers would talk to a friend about deeply personal things online.
  • Over one in four (28 percent) have talked to a friend or family member whom they felt shared too much.
  • Of those who asked for online content about them to be removed, 18 percent identified their mom as the posting culprit.
  • Almost one in ten felt they shared too much about themselves online (9 percent).
  • 14 percent have been asked by someone else to remove content they have shared online.

 

Teen online regret

“Everyone assumes that just because today’s teenagers grew up with laptops and smartphones, they somehow have an innate understanding of how to keep themselves safe online and how to behave. The reality is that we have all – teenagers included – embraced technology without much question and the result has been the steady erosion of our online privacy,” said Tony Anscombe, Senior Security Evangelist at AVG Technologies.

“In a way, parents are just as guilty of this as their teens. I’ve talked previously about the concept of ‘sharenting’, where parents share content about their children online, creating a digital footprint for them that they have no control over. As a parent of a teenager myself, I believe we must take some of the responsibility for the social impact of new technologies – both by setting a standard for trust and consideration through our own online behavior, and by guiding theirs.”

Also identified by the research was the struggle teens face retaining control of their online profile:

  • Only 12 percent said they had a lock on their bedroom door. By contrast, the majority (78 percent) had put a password on their device – although 70 percent noted that their parents knew some or all of these passwords.
  • Almost two-fifths (38 percent) were aware of a family member looking at their device without permission. A further 18 percent said that someone in their family had found private information on their device they hadn’t wanted anyone to see.

 

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Note to Editors

Methodology:

AVG commissioned an online survey interviewing teenagers between the ages of 11-16 to identify privacy awareness and practices in the following markets; Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States. A total of 3,999 carried out the survey during September 2014. The market research company Research Now carried out the fieldwork using their proprietary panels.

Further Resources

  • Read AVG’s educational ebook for younger audiences: http://www.avg.com/ebooks/magda-and-mo

More from Tony Anscombe

 

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About AVG Technologies (NYSE: AVG)

AVG is the online security company providing leading software and services to secure devices, data and people.  AVG has over 182 million active users, as of June 30, 2014, using AVG’s products and services including Internet security, performance optimization, and personal privacy and identity protection. By choosing AVG’s products, users become part of a trusted global community that engages directly with AVG to provide feedback and offer mutual support to other customers.

All trademarks are the property of their respective owners.

www.avg.com