Tag Archives: Judith Bitterli

Fire Department drone warning: if you fly, we can’t.

In the United States, California as well as parts of the Midwest and Southwest are experiencing some of the worst drought conditions on record and facing severe wildfire risks. An as of early this week, ABC World News reported that more than 50 major wildfires were estimated to be burning in the US.

At the same time, ABC’s local San Francisco affiliate also was reporting on the promise of drones using regular and infrared cameras to assist in fighting wildfires.

A Wired article earlier in June reported on the promise of  “Fighting Forest Fires before they get Big –with Drones’.   “The idea,” Wired wrote, “is to enable early location and identification of fires using drones, planes, and satellites mounted with special infrared cameras. The system, called Fire Urgency Estimator in Geosynchronous Orbit (Fuego), could help spot new wildfires anywhere in the Western US barely three minutes after they start. The promise of Fuego is the ability to pinpoint fires more quickly and for firefighters to get to the fire more quickly and put it out faster.

Increasingly, drones and unmanned flying vehicles are becoming a popular tool in fire departments for assisting in assessing fires of all types, and using the technology in this manner totally make sense…

But there is other news about drones and forest fires that is equally concerning, even chilling:  In late June, a drone flying in illegal airspace forced fire crews near Los Angeles to divert their air drops, allowing a fire in the Big Bear Lake area.

As reported in the LA Times, a ground commander saw a drone at approximately 11,000 feet up (way above the FAA’s 400 feet regulation) and this forced an air tanker and two smaller planes to turn away from their strategic drops.  The tanker diverted and dropped its retardant on a fire near the Nevada border, and the two smaller planes had to jettison their drops so that they could land with a safe weight. As the planes returned to their base, they saw another drone, this one flying nearly three times above the 400-foot limit.

“These folks who are handling these drones, I have to assume they have no idea what they’re doing,” said Chon Bribiescas, a spokesman for the U.S. Forest Service. “They not only endangered the folks on the ground, but they endanger the pilots.”

All in all, the forced pullback the LA firefighters had to do last week was a missed opportunity to control the fire. Subsequent missions had to be scrubbed as well and officials said that the private drones definitely allowed the fire to grow.

This isn’t the first time that fire fighters have had problems with drones – there were incidents in Oregon, Washington state, Northern California and Idaho last year.

Compounding the “What were they thinking?” factor, these drone operators had to be operating from the ground near an unpredictable fire, not to mention that a fire zone is restricted airspace to begin with.

The Bureau of Land Management (BLM) has released multiple statements warning operators that “Temporary Flight Restrictions (TFRs) are typically put in place during wildfires that require most aircraft, manned or unmanned, other than those engaged in wildfire suppression operations to obtain permission from fire managers to enter specified airspace.”

The Forest Service has put up red signs that state succinctly: “If you fly, we can’t.” Enough said.

Meanwhile, the FAA is expected to issue new rules governing drone aircraft operation in the near future, though drone-flying incidents like these are already illegal. Certainly the drone operators involved in these forest fire incidents aren’t doing the growing drone industry and their fellow operators any favors.

Title image courtesy of CBS News

What the Fourth of July Means to Me

It involves commitment and understanding that one is part of something greater than oneself and recognition that when the uniform went on it was not just for show but also for defending a way of life.

Judith Bitterli

The actions set in motion on Independence Day made us the country we are today and me the person I am today.

I gained as a result of the courage of our founding fathers the privilege to live in a country where class is not a barrier to success; education is supported as a roadmap to a stronger populace and where we as a nation have had the courage to make the right decisions at the right time in history. Most critical to me personally are the Thirteenth Amendment making slavery unconstitutional; the nineteenth amendment giving women the right to vote and Supreme Court decisions on Brown v Board of Education, Roe v Wade, Same Sex Marriage and the Affordable Health Care Act. Last week was a week where history almost went on fast forward with the latter two issues on this list.

At the heart of these laws and programs is the enlightened supposition that “…All people are created equal.”  As much as we disagree as a populace, equality holds true as a principle.

I am fortunate to live in a country rooted in the past but honest enough to adapt to what is right for society and for its people. And while we are not perfect as a nation or as a culture, on this day I give pause and thanks to the founding fathers and to those brave souls along the way who stood up for what was right and made change happen; to those in uniform and to those who had the call to serve this country; and to each person waving the flag, saying the pledge of allegiance and taking a moment in time to reflect on the grandeur that is America.

 

Happy Fourth!

 

Screen Time: Adults need to lead by example

I think it reveals some pretty interesting insights about the digital family. Among them, the nagging worry about our kids’ screen time and, likewise, their worry about their moms’ and dads’ obsession with mobile devices – and the impact it’s having on the quality of our parent/child interactions.

As AVG senior evangelist Tony Anscombe points out ,, it’s really important that we set good habits within the home.

Unfortunately, almost a third of parents in our survey conceded that they actually aren’t setting very good examples.

As a case in point, on Father’s Day, I sat in a fine-dining restaurant and watched the dynamics of some digital families play out during the holiday Sunday brunch.

Across the room from my table, a father and son sat. Dad was on his smartphone.  Junior, a grade schooler, was on his iPad…Not a word was being exchanged between the pair during the entire meal. They sat isolated from each other, with either of them barely looking away from their device, except to give and receive their food orders.

The sight of the non-communicating father and son saddened me. It not only illustrated a failure to lead by example, but one of the worst digital lifestyle habits – using mobile devices during a meal, and a time when we should be paying attention to each other. (The latter was also called out as a key issue in the Digital Diaries study).

Closer by, at the table directly next to me on Sunday, was another digital family –this one definitely more engaged with each other and animated. Mom, Dad and teen daughter were merrily talking. Their digital devices only came out when Mom and the teen daughter posed the family for a few selfies. After attempting to do it themselves –and keep the self in Selfie—several times and not getting the desired shot, the Mom handed the smartphone to the waiter and arranged the family for a better angle. Snap. Photo taken and immediately posted on social media.

We often hear stories about children having an unhealthy relationship with technology, but it’s important to remember that it’s our role as parents, grandparents, uncles and aunts to set a good example. It’s up to us to engage them beyond the screen and perhaps examine our own device usage.

The latest Digital Diaries research has spurred me on to spend more time in person with my family and to indulge in the occasional digital detox. I hope you do too.

Time to Hang Up? Parents Should Look into Latest Smartphone Studies

Our children are spending more and more time with smartphones, and with good reason. They give parents a line of contact, and give kids access to loads of great games and apps.

But a recent study from the London School of Economics suggests that you may want to limit or delay your child’s access to smartphones. It shows a clear link from schools that ban students from carrying phones to an improvement in their test scores.

So what’s the gist of the study? It turns out that having a smartphone – or barring one—has a real and measurable impact on education.

“We found the impact of banning phones for these students equivalent to an additional hour a week in school, or to increasing the school year by five days,” researchers Richard Murphy and Louis-Philippe Beland stated. The study, released this May, is called Ill Communication: Technology, Distraction & Student Performance. It also found that following a ban on phone use, the schools’ test scores improved by 6.4%. The impact on underachieving students was much more significant — their average test scores rose by 14%.  The results noted that they could focus regardless of the presence of a smartphone.

The authors looked at how phone policies at 91 schools in England have changed since 2001, and compared that data with results achieved in national exams taken at the age of 16. The study covered 130,000 pupils. (See link to the full study here.)

It’s an interesting conundrum. Many of us think that technology is a driving force for improvement and development. I think that having the great wealth of education on the Internet can only be a boon. But the authors of the study draw awareness to the contrast. “Technological advancements are commonly viewed as leading to increased productivity. Numerous studies document the benefits of technology on productivity in the workplace and on human capital accumulation. There are, however, potential drawbacks to new technologies, as they may provide distractions and reduce productivity.”

Here in the US, these new studies may change a few minds and tilt a few policies. For example, Mayor Bill de Blasio of New York City just revoked a decades old ban on cell phones, leaving it up to individual principals, in consultation with parents and teachers. I wonder now if he might re-think his decision?

Other research underscores the concerns raised. A major educational study by the Pew Research Institute  found 87% of teachers surveyed said that Internet and digital devices are creating an “easily distracted generation with short attention spans” and 64% said today’s digital technologies “do more to distract students than to help them academically.”

The crux of the matter is this: Kids are using their phones to text and chat when they should be paying attention in class and interacting with others personally and not digitally.

Meanwhile, yet another recent study outlines additional risks of smartphone behavior: They don’t allow us to think for ourselves.

A study from researchers at the University of Waterloo (Canada) published in the journal Computers in Human Behavior, says that “Smartphone users who are intuitive thinkers — more prone to relying on gut feelings and instincts when making decisions — frequently use their device’s search engine rather than their own brainpower. Smartphones allow them to be even lazier than they would otherwise be.”

“They may look up information that they actually know or could easily learn, but are unwilling to make the effort to actually think about it,” said Gordon Pennycook, co-lead author of the study.

“Decades of research has revealed that humans are eager to avoid expending effort when problem-solving and it seems likely that people will increasingly use their smartphones as an extended mind,” noted Nathaniel Barr, the other lead author of the paper.

I think it is great to have so many tech educational resources at our fingertips.  But I too worry about is the next generation. Thinking about things, focusing, contemplating, and making decisions are a crucial part of a young person’s life – as is imagination.

We’ve also done a lot of research on children, Internet safety and the mobile world. AVG Digital Diaries research findings last year showed 42% of the parents polled by AVG said that they are concerned that their child spends too much time on devices, and a similar number (43%) said they were worried their child didn’t spend enough time outside.

So what does this all add up to, in the big picture?

If you have kids, it’s important to take control and limit use of smartphones by setting up guidelines.  At AVG, we offer parental controls to limit and guide smartphone usage through our Location Labs products.

After all, even Steve Jobs famously limited how much technology his kids used at home.

Tech Gifts for Dad 2015

Not surprisingly, nearly two in ten gift-givers this year have said they will be bestowing tech-related gifts on their Dads for the occasion, according to the National Retail Federation. So, what flavor to choose? Here are my six (unscientific) picks:

 

The Watch

While the Apple Watch might be at the top of the list for the many tech-oriented Dads, the rather hefty price tag ($349-$17K) may put people off. The Apple Watch is also still in its early days and, perhaps, working out the kinks of any new tech entree. Many tech experts are recommending the Samsung Gear as a cheaper alternative.

Samsung Gear

 

Health & Fitness

For the fitness stalwart Dad who’s not really into tech for “tech sake”, a FitBit may be plenty to motivate him to work out.  But an interesting feature from Spotify, exclusively for runners called Spotify Running, will also figure out your running tempo through your phone and match songs to your pace may be just the ticket. Spotify has combined recommendations based on your listening history, multiple-genre playlists and original running compositions written by some of the world’s foremost DJs and composers – all tuned to your tempo and seamlessly transitioned to ensure you’ll never miss a beat.

 

“Ahh” Grilling

For the grillmeister, there’s a gift that will make sure Dad never turns out charred hamburgers again…unless he wants them: the Talking Digital Grill Thermometer is a wireless thermometer that can be programmed to grill to one of four levels—rare, medium rare, medium, and well done—and then alert you when the meat is done. Just put the thermometer into meat of choice, and the wireless handset will display how ‘done’ the meat is. It’s wireless, so Dad can mingle with the guests and still be alerted to when everything’s ready. Retail is about $49.00.

Video

Wireless Talking Meat Thermometer

 

And for a barbecue pioneer, Weber has announced its free app, the Weber Grills App, the all-new and which contains recipes, weekly updates and plus more than 60 grilling guides, tips, and techniques.

But how about the portable grilling briefcase?

While many Dads like to barbecue, many (OK, most of us) don’t like cleaning up afterwards. Here’s a neat device for cleaning: the motorized grill brush with steam cleaning power. ($39.95)

The options are endless!

 

Cooling Down

What goes better with a barbeque than a cold beverage? For the 60th anniversary of the Coleman Cooler — a staple of BBQs and picnics that most of us can probably remember—Coleman has unveiled a retro-styled cooler sure to please the man in your life. Oh, and it keeps ice cold for three days (good for left-overs). About $200, available at Crate and Barrel.

 

Travel Organizer

For Dads (or any of us) who travel on business –the hassle of keeping all our gadgets organized is, well… a challenge. Cocoon Innovations’s CPS400 Laptop Case is a shock-absorbent molded case that features its own proprietary organization system—with a rubberized compartment inside the case that holds gadgets firmly in place. It accommodates laptops with up to a 15.4-inch screen and has a detachable/adjustable padded shoulder strap and padded handles.  It’s great for organizing laptop accessories, smartphones and other digital devices and can be customized for each individual’s use. (About $70.00, see more info here.)

Cocoon case

 

Handyman

If you’re fortunate and your husband, brother or significant other is a Dad who is handy around the house, consider helping out with the Handyman Calculator. Free on the Android platform, this allows the user to calculate materials, track time spent on projects, and save calculations. As they say, measure twice, cut once. This’ll help.  For Apple customers, there’s the Handy Man DIY app ($1.99). These apps will save a lot of time (and money!) on renovation projects that seemed so simple at the start J.

 

I hope these are a few tech gifts that will allow you and your Dad to enjoy his special day and the summer to come!

Women Gamers Celebrated and Encouraged

Games are playing an increasingly large role in the tech industry. An estimated 59% of Americans play computer games according to the Entertainment Software Association  — and we’re talking about an industry creating tens of billions in revenue, with some estimates reaching $100 billion overall.

Interesting fact: Did you know that recent studies show that almost half (48%) of the users of games are women?  Or that women over the age of 18 also represent a significantly greater portion of the game-playing population (36 percent) than boys age 18 or younger (17 percent)?

This particularly noteworthy, because this is a sector where women have appeared to be relatively absent – at least in terms of women characters being represented. Lara Croft’s character in Tomb Raider is one exception.  The lack of female protagonists stirred controversy at last June’s Electronic Entertainment Expo (E3), the big industry gathering.

While the “dudebros” perception is that only guys make and play video games, this is clearly not the case in games. And game developers, like all companies, would be wise to really take a look at their consumer base and act accordingly.

Women also have made some of the most influential and important games, going back to the early days of Atari.

This is in evidence at the Oakland, CA Museum of Art and Digital Development (MADE), where they are trying to help change perceptions of reality by increasing awareness regarding women’s contribution to games. An interactive exhibit at the Museum is celebrating six important and pioneering women in games development and displaying work from their careers.

I’m sure some of these honorees will be more than familiar to gamers out there:

  • Roberta Williams, who co-founded Sierra Entertainment and pioneered graphic adventure games like Kings Quest 1
  • Carol Shaw, an early Atari and Activision designer, whose credits include River Raid
  • Rieko Kodama, a Sega designer, credited with the high-profile Phantasy Star series
  • Yoko Shimomura, a video game music composer, whose work includes Street Fighter II
  • Danielle Bunten Berry, who is famous for Seven Cities of Gold
  • Amy Henning, a video game director whose work includes the Legacy of Kain series

 

MADE’s appreciation of women in games comes at a perfect time, when there is positive change occurring:

The number of women in game development has nearly doubled since 2009, according to a report from International Game Developers Association (IGDA). (Women now make up 22% of the workforce in game development.) And the IGDA with the support of Intel announced earlier this year it is working to double the number again and bring more women and other diverse talent to the tech and games industries. Also in Europe, Women in Games Jobs (WIGJ) announced it plans to help double the number of women working in the industry in the UK and Europe over the next ten years.

In another sign of the times, Ubisoft’s Assassin’s Creed will reportedly get a female protagonist, and EA Sports has just announced it will include 12 female teams in “FIFA 16″. Read more here.

Meanwhile another symbol of the change also occurred last weekend across the San Francisco Bay from the MADE exhibit, where another inspiring event was taking place to promote interest of girls in games.  The brand-new San Francisco chapter of national nonprofit ChickTech held a pop-up educational event with as many as twenty young women from local high schools participating in a session on game programming around Unity 5 game development tool.

ChickTech: High School is an arm of the ChickTech nonprofit that revolves around creating events that will get high schoolers interested and excited about technology.  ChickTech’s mission is to reach the girls who would make great engineers, but because of stereotypes and a lack of opportunity, may not realize it until they are already doing something else.

It definitely will be interesting to watch what happens at this year’s E3 Expo 2015 taking place June 16-19 in LA and whether we will see women in games continue to make strides!

Etsy: A Big Community for Small Businesses

It was the SF Etsy Summer Emporium, held in the huge hangar that is Pier 35 in San Francisco.

Most of you know Etsy, (www.etsy.com) but for those who don’t, it’s a virtual community that I would describe as a hip eBay, and great for small businesses. You can find anything online there, from vintage clothing to locally made honey to all kinds of arts and crafts.

The event in San Francisco had more than 80 vendors, and the quality of the crafts, art, and clothing was at a very high level.

There were all sorts of items there, many of them quirky, such as jewellery made from books or Vegan luggage accessories. But, the items were all very well made and curated with care.

But let’s talk about Etsy’s online presence: It’s worldwide and its small businesses add up to big business. Etsy’s latest report shows that it has 1.4 sellers in its global community generating a whopping $1.93 billion in sales in 2014.

If you are a small business owner, Etsy is a great place to promote your brand. This is especially true if you don’t have a particularly robust Website of your own. Etsy does that for you. Think of it as a “pop-up shop” for your business.

Who are the typical Etsy sellers? According to a survey by the company,  (as of 2013) 97% run their businesses from their homes, and most – 83% – manage their shops without help.  Fifty-six percent relied on their own savings for start-up capital and 35% reported they didn’t need any investment to launch their businesses.

Despite their growth aspirations, the strong majority of respondents – 61% – want their shops to remain “a size I can manage myself.” For most sellers, growth isn’t just about making money, but is balanced with business independence, flexibility and personal well-being.  See the survey here.

If you’re launching a business, Etsy’s Seller Handbook advises you on everything from how to pest photograph your product, to shipping tips, to branding and marketing.

And Etsy really does build a community online. It has business owners recommending other products, and a community thread of advice and support. If you are starting a business (and as I’ve said, here’s to second acts!), it’s a great resource…but also if you have a on-going business and want more exposure.

Online/offline combinations are hard to pull off.  But let’s talk about the offline Etsy too. I was struck by how much interaction there was at the event, not only between vendors and customers, but vendors talking to other vendors themselves. Although Pier 35 was chilly, there was a genuine warmth and camaraderie there.

In this regard, Etsy introduced Etsy Local. This free feature helps shoppers connect with Etsy sellers who are participating in local events. Etsy Local also provides buyers with a list of sellers who’ve confirmed their attendance, as well as links to those sellers’ Etsy shops.

It was inspiring to see so many small businesses getting a large crowd of interested customers. It really struck me that Etsy has a model that many online businesses and communities should study.

 

Title image source: Etsy – https://www.etsy.com/au/press/

Impact of Healthcare Data Breaches Goes Beyond Financial

This past week, CareFirst, a U.S. based BlueCross and BlueShield insurer with coverage in Mid-Atlantic States, revealed that 1.1 million user accounts were compromised. CareFirst is the third U.S. health insurance company to publicly acknowledge a data breach recently, following Premera Blue Cross and Anthem.  It seems relatively small potatoes compared to the Premera (11 million people) and Anthem, which acknowledged that hackers broke into a database containing personal information for about 80 million of its customers and employees. But if you’re one of the 1.1 million, it isn’t small potatoes.

It can also hit very close to home. I just discovered friends of mine were among those caught up in the Anthem hack, which also led to them being part of the income tax fraud scheme that I and my fellow blogger, Tony Anscombe, have written about previously. My friends were tipped off when a new credit card arrived that they hadn’t ordered. Shortly after, they tried to file their income taxes and found they’d already been filed –and a substantial over-payment (not based on their calculations) had already been claimed by the perpetrator.

CareFirst said that the attackers gained limited, unauthorized access to a single CareFirst database. CareFirst said the attackers didn’t get access to Social Security numbers, employment info, financial data, medical data or consumer passwords –because those are encrypted and stored in a separate system.

However, attackers could have potentially acquired members’ names, birth dates, email addresses and subscriber identification number. (You can also see the full statement from CareFirst on its website.)

The attack occurred in June 2014, two months after the insurer detected an attack that the organization thought it had contained… But the hackers had left behind hidden back doors that let them re-enter later, undetected, according to reports, by the Baltimore Sun and others.

According to CareFirst, it has run comprehensive internal security tests, and hired an outside security company for further assessment, as well. It is offering two years of free credit monitoring and identity theft protection services for those members affected. Finally, it is letting those customers know who might be compromised. (Anthem did this also, though my friend was not among those notified…)

IT security has to be a priority for all businesses, but particularly for healthcare, where the stakes are so high.  The healthcare industry needs to conduct extensive ongoing internal IT evaluations and adopt stricter policies – especially around what data they need to keep and for how long.

According to a new research by Ponemon Institute sponsored by IBM, “2015 Cost of Data Breaches Study”, data breaches in healthcare are the most expensive to remediate and only going up. The study covered 350 companies in 11 countries across 16 industries.

Consider the case of the UK-based Cottage Healthcare Systems. Hackers swiped 32,500 patient records and its customers sued Cottage for $4.1 million. Its insurance company, Columbia Casualty Company, settled the claims. But now Columbia has come back to Cottage to recoup the settlement, because it claims Cottage did not provide adequate and secure IT systems, so it wants its money back.

As consumers, we have to do more too. We need to monitor the activities on all of our accounts, financial and via our health care providers and insurance companies– and note anything that’s irregular or suspicious.

You can find some helpful information on the Federal Trade Commission (FTC) website to identify signs of medical identity theft, including these:

  • A bill for medical services you didn’t receive
  • A call from a debt collector about a medical debt you don’t owe
  • A notice from your insurer saying you reached your benefit limit or denial of insurance for a condition you don’t have.

The FTC encourages visiting IdentityTheft.gov to report incidents and get information on how to recover from identity theft.

Self-Driving Trucks Ahead  

The Freightliner Inspiration Truck is the first licensed autonomous commercial truck to operate on an open public highway in the United States and made its debut by driving across the Hoover Dam earlier this month.

Video

Freightliner Inspiration

 

Of course, the mix of radars, sensors, lasers and technology that enable autonomous driving is applicable to many other forms of transportation. But the self-driving truck is a very natural and promising extension of the category.

With its truck, Daimler promises to unlock autonomous vehicle advancements that reduce accidents, improve fuel consumption, cut highway congestion, and safeguard the environment.

The Freightliner Inspiration is only a prototype of what is could be reality in ten years’ time and, for now, Daimler has made it clear that it is still relying on drivers.

“The driver is a key part of a collaborative vehicle system,”  Richard Howard, Senior Vice President at Daimler said at the Freightliner Inspiration’s unveiling. “With the Freightliner Inspiration Truck, drivers can optimize their time on the road while also handling other important logistical tasks, from scheduling to routing. The autonomous vehicle technology not only contributes to improved safety and efficiency, but allows for improved communication through connectivity and integration.”

Autonomous trucks are already used by mining conglomerate Rio Tinto in Western Australia to haul millions of tons of material.

Automation for trucking and haulage is so significant as logistics are so important when it comes to shipments. Often, drivers are pushed to the limit to make deadlines. Combine human fatigue with mechanical failures, and the results can be deadly.  A 9,000 gallon unleaded gasoline tanker fire in Detroit and a school bus tragedy in California, are just two of the most recent and tragic examples where automated driving could have made a difference.

The latest statistics from the US Department of Transportation (DoT) showed that 342,000 large trucks were involved in traffic incidents during 2013 with 3,964 people killed and 95,000 people injured. Those are some scary stats and ones that make automation, or semi-automation, an imperative.

Don’t get me wrong. I’m not knocking the drivers. These are hard-working men and women who are up against crazy schedules and are often away from their families for weeks at a time.  Imagine driving full-time? It would be both physically and mentally exhausting.

The Walmart driver involved in the crash last June that seriously injured actor Tracy Morgan and killed his fellow passenger, the comedian James McNair, was reportedly nearing his drive-time limit when he rear-ended their car.  (Just this week, Walmart announced it had reached an undisclosed settlement with Morgan, after earlier settling with McNair’s family.)

On another cautionary note: just as car hacks have become a problem with autonomous cars, security is even more paramount with trucks and their automation systems.

As we previously reported, the remote car hack scenarios and vulnerabilities being experienced caught some of the top car manufacturers by surprise. I hope that when it comes to autonomous trucking, that manufacturers have taken note and are thinking further down the road.

Got privacy? Fewer than 10% of Americans feel in control of their data

It’s a tricky tightrope we walk between security and privacy. The newest report by Pew Research shows that Americans value their privacy and, paradoxically, are only too aware that they don’t have it.

The report, released May 20, highlighted what Pew terms “data insecurity.”

  • Nine in ten adults say being in control of who can get information about them and controlling what information is collected about them is important.
  • Only 9% of respondents felt they had a lot of control over how much information was collected about them and how it was used; and just 6% of the Americans surveyed felt that they could depend on the government to keep their data secure.
  • In the neighborhood of seven in ten people were not confident their activities and records recorded by online advertisers, social media sites and search engines would remain private and secure.

“The majority of Americans believe it is important – often very important – that they be able to maintain privacy and confidentiality in commonplace activities of their lives. Most strikingly, these views are especially pronounced when it comes to knowing what information about them is being collected and who is doing the collecting.”

We at AVG know this well. Pews report mirrors the attitudes that have shown up in our own research and studies conducted with the Mobile Economic Forum.  In our 2014 survey with MEF, we found that 72% of mobile consumers are not happy sharing personal data such as location or contact details when using an app, and one-third (34%) say trust prevents them from buying more goods and services using their mobile device.

The good news is that it looks like people are increasingly aware of their digital footprint and taking action.  For example, according to the Pew survey, 59% cleared their cookies or browser history; 47% refused to provide personal information not relevant to a transaction; 25% used a temporary username or email address; and 24% gave inaccurate or misleading information about themselves.

If you’re like those in the majority of the Pew survey and increasingly worry about your privacy, I urge you to take action.

At the very least, you can take advantage of our free AVG PrivacyFix app to help you manage your online profile across multiple social media platforms, and on all your devices, from one simple interface.  This includes adjusting privacy settings, stopping ad targeting, and blocking tracking.

In the meantime, the tide may be turning for privacy. A lawsuit brought by the American Civil Liberties Union led to a U.S. federal appeals court ruling in May that found that the NSA’s bulk phone call metadata-gathering program is illegal. (If you’re an insomniac you can read the 97-page ruling here.)

Obviously, we all want a strong national security program, and if rooting out terrorist cells is to have any success, a communications intelligence network is paramount. But there is another equally important imperative represented by the Fourth Amendment. The Fourth Amendment protects all Americans against unreasonable searches by the government. It’s a fine balance between the two mandates and goes directly to the Constitution.

The court ruling is a serious matter, and there may be broader implications. Surely, the natural question is then do these consumer rights apply to all digital footprints, including cyberspace?

Stay tuned.